A leader in Social for major brands, tech companies and agencies. I have a range of experience across digital - building successful teams and delivering strategies that have impact. A speaker and writer on topics across the tech spectrum. I lead teams that work with clients to understand the real world impact of digital marketing and how to leverage it for brands. Founding Useful Social in 2017 I lead global social projects for international brands and agencies.Locked Pro Plan feature
We help brands and agencies make sense of social media. Publicis Groupe (Samsung Global Project) Digitas UK (Samsung QLED TV launch) Cult LDN (Barbour, St Tropez, Fashion Targets Breast Cancer, Hello Student) NHS Warrington (Student Nurse Recruitment) Zuto BP Road Safety Foundation IRAP (Road safety NGO)
Leading a project to deliver a global social playbook and strategy for one of the largest tech companies in the world.
Defining and delivering paid social strategy for several clients, managing budgets 100K+. Barbour St Tropez Fashion Targets Breast Cancer Hello Student
Building and heading up the social team, an integral part of all Cube3 Clients digital activity helping massive growth of Social accounts for Revolution Bars Group (+130%) and social revenue for brands like Rohan - (65 X Investment)
ocial Operations is all about getting stuff done in social. I led an expert team that covers how you set-up your social teams globally, choosing the right tools for the job, practical training, enhancing efficiencies and implementing best practice to make sure social is not just a cool campaign but driving real value to a clients business. We make our clients into social businesses that rock. Honda Europe Astra Zeneca (Global) UGG (EMEA) Bottega Veneta (Global) Kelloggs (UK) HSBC (Global)
As one of the intial hires in the Uk for Hootsuite, I was a Solution Consultant, providing technical and social strategy expertise to some of the world’s largest organisations. Understanding business needs and helping craft social strategies that demonstrate impact to the bottom line and bringing Social to the whole organisation. Working hand in hand with dev, sales, marketing, product, account management - we are the go to team in the organisation for social expertise and product knowledge.
I led Social Marketing and Strategy for LivingSocial's UK and Irish businesses. Developing strategy for growth and engagement - realign LS Facebook to develop a 1.5million Facebook following. Grown twitter to largest of any UK daily deal company. Shaping conversations and building communities, including PR and Blogger outreach. Using Analytics and data insight to develop creative and innovative campaigns that engage, and bring business value. Control of Social Ad Spend, ensuring ROI. Working with Acquisiton teams to establish attribution and the business returns of Social Engagement. Stay up to date with key trends and adapt Strategy as appropriate. Working with agencies and managing their workflow. I conduct training with current and new employees and give talks on Social Strategy across UK and Ireland. I work with the Customer Experience team to ensure our customer service experience for Social is second to none. I direct social media budget, working with stakeholders across the globe, to ensure the Social Strategy helps deliver the companies wider goals.