A leader in Social for major brands, tech companies and agencies. I have a range of experience across digital - building successful teams and delivering strategies that have impact. A speaker and writer on topics across the tech spectrum. I lead teams that work with clients to understand the real world impact of digital marketing and how to leverage it for brands.
Founding Useful Social in 2017 I lead global social projects for international brands and agencies.
Projects credited in
- Kellogg's Because YumWorking with the teams at Digitas and Leo Burnett snacking scenarios were selected and cereal based recipes created to match the scenarios. Working with director James Lovick the focus of the films was shifted towards making them genuine, ensuring that people could empathise and identify with the scenarios, the people and places was key to delivering the genuine and human feel these films required. Alongside the master films, short stylised gifs were created, along with reactive content created
Work history
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FounderUseful Social
London, United KingdomFull Time
We help brands and agencies make sense of social media.
Publicis Groupe (Samsung Global Project)
Digitas UK (Samsung QLED TV launch)
Cult LDN (Barbour, St Tropez, Fashion Targets Breast Cancer, Hello Student)
NHS Warrington (Student Nurse Recruitment)
Zuto
BP
Road Safety Foundation
IRAP (Road safety NGO)
Lead Social StrategistDigitas
- London, United KingdomFreelance
Leading a project to deliver a global social playbook and strategy for one of the largest tech companies in the world.
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Skills
- Social Content Strategy
- Paid Social
- Social Strategy
- Social Activation
- Brand Activation
- Brands
- Writing
- Public Speaking
- Digital Marketing
- Social Analysis