Working with the teams at Digitas and Leo Burnett snacking scenarios were selected and cereal based recipes created to match the scenarios. Working with director James Lovick the focus of the films was shifted towards making them genuine, ensuring that people could empathise and identify with the scenarios, the people and places was key to delivering the genuine and human feel these films required.
Alongside the master films, short stylised gifs were created, along with reactive content created specifically following the launch of the films to respond to audience questions.
Project Tags
Companies
Digitas
- Publishing
Leo Burnett
- Advertising