About me

Maverick, passionate about changing systems and improving lives

QuestionsProjectsExperienceTeam

Projects

• Toronto Waterfront BIA rebrandLed a team of 3 in management and execution of a brand audit and refresh in service of building a revitalized, future-forward brand for Waterfront BIA. (website redesign and introduction of new site categories - waterfrontbia.com, communication and social media strategy, launch copy and assets including banners and membership collateral). Website audit included interviews with focus groups (property owners, retail and small business, WBIA board and stakeholders), citizen survey with 2k respond
• SB pop-up 001Week long pop up with a curated press day and a Launch event sponsored by Remy Martin, Ace Hill and Greenhouse juice (300+ attendees). Isabelle and I worked with Spencer on location scouting, space design, staffing, partnerships and content creation.

Work history

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EA, People & CultureHaloo
May 2021Toronto, CanadaFull Time
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Co-Founder and Contributorid directory
Jan 2021Toronto, CanadaPart Time
Sourcing resources and information for the new age of creative professionals

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Skills

• Market Research
• Project Management
• Business Strategy
• Data Analysis
• Leadership
• Events Production
• Communication

Education

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Creative IndustriesRyerson University
Sep 2016 - May 2020Toronto, Canada
Specialty in Media Business and Communication. Minor in Innovation and Entrepreneurship Led the winning team in the Experiential Lab 4.0 course "Creative Branding for Expo 2020 in Dubai."