I aim to write words that stand up to scrutiny, and affect the reader with something new. Words that make people think or even do something different, and leave a lasting impression.
I actively enjoy working to understand brands, to unearth and absorb what their core values are, and what they want for and from their target audiences. I enjoy problem solving how to synthesise those elements into words. Even more so when the copy produced inspires a client.
New opportunities? Yes please.
If you are looking for a Copywriter, please take the time to check out my portfolio on the web address provided. If you like my work, please feel free to get in touch. If there is a story waiting to be told, I'd love to help you articulate it.
Projects
- CribMasterCribMaster have been supplying Inventory Management & Automated Despensary systems to industrial and professional customers since 1998. The Word Garden was enlisted to cultivate copy for marketing materials and web pages. These are powerful, complex and future-leading products that deliver a serious injection to productivity, and The Word Garden was enlisted to cultivate web copy and contribute to marketing materials. It was a fun challenge to verbalise just how transformative an impact that
- Cabbage Patch BakeryThe Cabbage Patch Bakery is a small, mighty and ambitious artisan bakery in Leeds, UK. They specialise in supplying jaw-dropping cakes for special occasions, as well as rolling out brownies and cupcakes, too. Their cakes are adapted to a variety of dietary requirements. Diabetics, Allergy sufferers, vegans and those with digestive intolerances can all find the cake of their dreams sitting in the Cabbage Patch recipe book. CPB needed a writer that could develop a tone of voice from scratch. So
- STANLEY Engineered FasteningSTANLEY Engineered Fastening needed someone with previous experience of writing B2B for industrial, construction and tech sectors. A writer that could take the technical and make it desirable. I worked on a variety of marketing materials infused with challenge marketing techniques - in collaboration with Kudos Creative (Sheffield). To date the campaigns have generated over £1.5 million in revenue. I am proud of what our work has achieved. It was a privilege play a part in the effort to bring
Work history
T
T
Owner + CopywriterThe Word Garden
Gateshead, United KingdomFreelance
As founder of the Word Garden, I provide Storytelling and Copywriting services to a diverse variety of clients - for a range of purposes and audiences.
I deliver impactful ad messaging, marketing materials, web page copy and email marketing. Creative and conceptual, as well as technical and functional - I’ve cultivated copy and content for major industrial, financial and education providers amongst others.
Whether by nailing brand guidelines or developing a tone-of-voice from scratch - I help brands to come to life in the minds of the audience they were made for.
I can operate remotely or in-house - and enjoy collaboration with creative agencies, marketing teams, and small business owners. Whatever you need words for, I am poised to support your ambitions with skills, experience and hard work.
- Let’s tell your story, provoke a response and leave a lasting impression.
C
C
Progression TutorCity of Sunderland College
- Sunderland, United KingdomFull Time
Delivery of Personal Development syllabus to 160 learners studying vocational qualifications in Sport and Uniformed Public Services.
Monitoring and management of the attendance, punctuality and conduct of 160 learners in the Faculty of Health, Sport & Uniformed Public Services.
Co-ordinate and carry out a programme six annual 1:1 progression meetings with 160 learners across the faculty of Health, Sport & Uniformed Public Services.
Liaising main programme lecturers, faculty managers, parents, carers & social workers regarding student progression and conduct, as well as contribute to termly progression board meetings to discuss student progress and concerns.
Support progression of students through regular SMART target setting, and supporting University/employment application processes and bespoke advice and guidance.
Making referrals to the Student Welfare Services regarding safeguarding concerns, student finance and counselling services.
+ Show more
Skills
- Brand Tone
- Narrative
- Brand Naming
- Long Copy
- Taglines
- Scripts
- Prose Fiction
- Short Copy
- Blogs
- Brand Messaging
Education
Teaching Diploma (DTLLS)Leeds Beckett University
- Newcastle upon Tyne, United Kingdom
Pass (single criteria qual). Have been qualified to teach in FE and lifelong learning since '09. Delivered lessons and workshops graded 1 & 2 as part of assessment for this qualification.
N
N
Preparing to Teach in the Lifelong Learning Sector (PTLLS)Newcastle college
- Newcastle upon Tyne, United Kingdom
+ Show more