About me
A creative marketer with a keen eye for design. I am very much a “start with why” character, especially when it comes to focusing on user experience and user engagement. I am a Marketeer with an Agile way of thinking.
An open-minded, methodical, receptive individual with an enquiring mind and optimistic outlook with over 10 years in marketing, events, and business development; more recently within in an IT and Cybersecurity environment.
I have offered guidance and consultancy to businesses to help expand and maintain their digital presence and worked on various freelance web design contracts.
My varied academic background allows me to step into the product-oriented field as well as the digital space and feel confident developing marketing strategies, re-designing marketing approaches and taking new and existing products to market for both new and established businesses.
Projects credited in
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Work history
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Marketing ManagerCWL Systems
Saint Neots, United KingdomFull Time
• Reviewed existing marketing activities and business objectives to create short term and long-term marketing plans and aligned marketing activity with key business events
• Steered the business to identify a laser focused target audience
• Designed and delivered corporate and infographic training documents
• Raised Marketing Development Funds from Tier One Vendors to support marketing activity
• Project planning lead on website re-design with a focus on improving user experience
• Improved communications internally to better align business objectives across departments
• Worked with external freelancers to complete marketing plan objectives
• implemented automation for HubSpot activities using workflows throughout the buyer journey
• Collaborated with Sales and Engineering teams to develop success stories and case studies
• Established an event series before partnering with an established event agency to deliver networking opportunities to enhance brand awareness in the tech industry
• Designed creative cybersecurity presentations for technical speakers to deliver on content
Founder and CrreatorRunesilk Apparel
Saint Neots, United KingdomFull Time
• Developed a series of branded products and introduced them to market
• Worked with Brand Ambassadors to improve awareness of the product range
• Conducting market research during product development and testing phase
• Utilised online communities to develop product feedback and employ targeted marketing
• Liaised with manufacturers to design and develop products to import into the UK
• Documented Product Information Files and safety reports on the EU Cosmetics Portal
• Created a chain of stockists to supply products on a wider scale
• Delivered a successful Kickstarter campaign to generate project funds
+ Show more
Skills
- Marketing
- Recruitment
- Training
- Event Management
- Social Media Marketing
- Project Management
- Web Production
- Business Development
- Sales
- Account Management
Education
Post-Graduate DiplomaDe Montfort University
- Leicester, United Kingdom
Cultural Events Management
Bachelor of Arts (BA) De Montfort University
- Leicester, United Kingdom
Arts Management
Music Industry Management, Finance and Law, Marketing and Developing Audiences, Strategic Management, Business Administration