20+ years’ senior digital leader with a proven track-record in retail, digital, ecommerce and marketing strategy.
I specialise in growing brands globally within eCom / retail; with roles including Digital, Offline Marketing & CRM, Online Trading , Marketplaces (Amazon FBA), Brand Content, Product Owner & Web Migration Projects.
Skilled in Digital Strategy and Transformation, Experience Design, Optimisation and Agile Delivery.
Experience in large global organizations, SMEs and start-ups ( luxury, beauty, fashion, B2B , B2C, D2C, SaaS, FMCG sectors) Striving for seamless customer experience through delivering business changes, transformation & best-practice operational, to drive growth both nationally and internationally.
Self‐motivated problem solver who thrives in fast-paced, dynamic environments. Team leader who is passionate about developing and empowering her team to meet business demands and excel in their own development.
A strategic, data driven, creative, organised & pro-active problem solver with initiative, brand & commercial acumen.
Projects
- ZAO Makeup - E-commerce strategyManage day-to-day ecommerce operations, ensure the best creative for all onsite and digital marketing activity. Optimise channels across PPC, Affiliates & Paid Social. Manage, track and implement strategies to ensure we are meeting our performance metrics across traffic, AOV, CVR, & Bounce Rates. Manage on site end to end customer journey, ensuring we provide a seamless experience for our customers. Drive improvements and create brand best practise across the site. Monitor product performance &
- NOUBA Cosmetics UK launchDirected and controlled all aspects of the Nouba makeup launch in the UK among major retailers. Established and sustained strong public relations with key UK contacts. Kept updated with new concepts, market trends and client’s requirements to enhance the brand and category portfolio. Successfully conferred and closed negotiations with suppliers on various products for the UK market. Acted as an articulate communicator, and negotiated with retail outlets for counters and POS positioning.
- Fashion Help CenterHeading up all on-site content strategy, content creation, new business ideas, branded content pitches. Responsible for the planning, activation, optimization and reporting on various social media platforms. Developing digital marketing strategies with an aim to increase engagement through campaigns and brand message. Track key social media analytics and understand how to improve our future content
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Work history
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Digital ConsultantDRSM MEDIA
United KingdomFreelance
Skills
- Digital Marketing
- Web Design
- Web Development
- Paid Media
Education
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Mastering Digital Marketing: SEM, SEO, Social Media and beyondLondon Business School
- London, United Kingdom
New digital consumer behaviour and how marketing looks different in the social-digital age.
The importance of content marketing and the metrics used for its measurement.
Search Engines and how they are central to digital marketing success.
Strategies that convert best on Google AdWords and Amazon Marketplace.
Leverage social networks for mobile advertising.
Build advocacy across social networks.
Integrate wallets, apps and payments into one cohesive loyalty strategy.
Location-based mobile marketing and how it fits into an omnichannel approach.
Strategy involved in creating the omnichannel customer journey.
Effect of digitisation on B2B selling techniques.
How to use the 3C Framework, as well as which success metrics to track across different marketing activities.
How to deliver an omnichannel strategy to deliver higher customer loyalty rates – and put you ahead of your competition.