I AM AN INNOVATIVE, COMMERCIALLY DRIVEN CREATIVE SENIOR ART DIRECTOR WITH OVER NINE YEARS EXPERIENCE IN RETAIL AND FASHION INDUSTRY BOTH CLIENT AND AGENCY SIDE, WITH EXTENSIVE KNOWLEDGE IN PRINT, DIGITAL DESIGN, BROADCAST, ADVERTISING, E-COMMERCE AND MARKETING.
A PASSIONATE CREATIVE WHO CONSTANTLY SEEKS OPPORTUNITIES I THRIVE UNDER A CREATIVE CHALLENGE AND TAKE TRUE DELIGHT IN WORKING COLLABORATIVELY WITH A HANDS ON APPROACH FROM CONCEPT TO END DEVELOPMENT. I AM PASSIONATE ABOUT BIG PICTURE CONCEPTUAL AND STRATEGIC THINKING AND TAKE TRUE PRIDE IN THE CREATIVE EVOLUTION OF A BRANDS VOICE.
ALONG WITH EXTENSIVE EXPERIENCE IN GRAPHIC DESIGN, ART DIRECTION, CLIENT PRESENTATIONS AND MANAGING CLIENT RELATIONSHIPS, I ALSO HAVE VAST EXPERIENCE IN DIRECTING, PLANNING STUDIO AND LOCATION SHOOTS WHILE WORKING TO TIGHT TIME FRAMES AND WITHIN BUDGET. AS A MULTI SKILLED CREATIVE I ALSO HAVE A KEEN CREATIVE FLAIR AND PASSION FOR FASHION AND STILL LIFE STYLING WITH VAST ON SET EXPERIENCE.
Projects
Projects credited in
- Stitch Fix How It Works Campaign, 2022Co-created, styled and scripted Stitch Fix’s first international campaign, featuring placements as a national television commercial, email, paid and organic social. The approach? We took the most common questions received from prospective clients about Stitch Fix, an online personal styling service, to created a narrative between brand and customer. The result? A snappy, easy-to-understand campaign that put the clients’ style first.
Work history
B
B
Senior Art DirectorBmf Advertising
- Sydney, AustraliaFull Time
• As Senior Art Director Assisted Creative Manager to lead, mentor and manage a team of 7 Creative’s and art workers on a fast paced retail account
• Responsible for all Catalogue and below the line team creative work
• Developing and executing creative strategy for print and online
• Managed creative production of a weekly catalogue, which required: creative rational design and development, client presentation and guidance, full scamps, art direction and design.
• Art direction and design of weekly catalogues, digital assets and content, creative campaigns, POS, newsletters, weekly and tactical press ads, and special event magazines
• Worked closely with Producers to ensure deadlines were met and kept within budgets to produce innovative strategic work leading a team of 5 in-house photographers and multiple external stylists and hair & makeup artists on all shoots both in studio and on location.
• Interpreting above the line campaign concepts to translate across all customer touch points below the line – print and online
• Art direction and design on new and existing work
• Presenting artwork and liaising with clients
• Managing art direction, design consistency and standards
• Signed off all below the line creative work
• Key driver for change with focus on pushing creative, communication, innovation and process improvement
• Managed the online photography style guide for client ecommerce
• Lead Creative on all event catalogue campaigns including Spring Living, Easter, Christmas and Ski
S
S
Senior Graphic Designer / Art DirectorSPECIALTY FASHION GROUP (Katie’s)
- Sydney, AustraliaFull Time
• As senior team member lead art direction and concept development of rebrand, campaign and catalogues as well as Online content and TVC’s
• Worked closely alongside Creative Manager in brand repositioning and all communications for the Rivers brand
• Conceptualized, styled and managed all fashion & still life shoots for all fortnightly Catalogues along with other branded content for online/social
• Design and delivered fortnightly Catalogues and POS material along with all other brand specific artwork including artwork for TVC’s, EDMs and other digital content
• Developed comprehensive and innovative creative concepts for campaign material
• Planning and coordination of photo/video shoots for catalogues and online assets working closely with in-house videographers and photographer and within budgets and tight deadlines
• Followed artwork from brief to initial design concept/s, to amendments, to final proofs, category buyers approvals to liaising with printers and pre-press
• Employed effective communication skills to build strong interdepartmental relationships with the likes of in-house photographers, videographers and retouchers.
• Handled multiple projects at once – working within daily, weekly and monthly deadlines
+ Show more
Skills
- Art Directing
- Adobe Graphics
- Graphic Design
- Styling Shoots
- Art Direction
- Fashion
- Art Production
- Print Design
- Digital Online Design
- Branding