Stitch Fix How It Works Campaign, 2022

  • Rebecca Kelsey
  • Danielle Reynolds

Co-created, styled and scripted Stitch Fix’s first international campaign, featuring placements as a national television commercial, email, paid and organic social. The approach? We took the most common questions received from prospective clients about Stitch Fix, an online personal styling service, to created a narrative between brand and customer. The result? A snappy, easy-to-understand campaign that put the clients’ style first.


  • Stitch Fix logo

    Stitch Fix

    • Fashion and Textiles