Rebecca Kelsey
Available

Rebecca Kelsey

Senior Fashion & Copy EditorLondon, United Kingdom
+ Info

12

Connections
Shakira Burton
Yizhen Zhu
Rashida Sillem
Rebecca Kelsey
Available

Rebecca Kelsey

Senior Fashion & Copy EditorLondon, United Kingdom
About me
I am an Editorial Director and Content Creator with over 15-years experience as a Fashion Editor, Copy Editor, Journalist and Stylist working with national and international publications, start-ups and brands. I currently work for Stitch Fix UK, where I was head-hunted to lead their Editorial team and am employed as their Senior Fashion & Copy Editor. Previous clients include POP Magazine, Grazia Middle East, Stylist Magazine, LOOK Magazine, ASOS, GraziaDaily.co.uk, InStyle.co.uk, Try Tuesday @ Marks & Spencer.
Projects
  • Stitch Fix How It Works Campaign, 2022
    Stitch Fix How It Works Campaign, 2022Co-created, styled and scripted Stitch Fix’s first international campaign, featuring placements as a national television commercial, email, paid and organic social. The approach? We took the most common questions received from prospective clients about Stitch Fix, an online personal styling service, to created a narrative between brand and customer. The result? A snappy, easy-to-understand campaign that put the clients’ style first.
  • Try Tuesday Editorial
    Try Tuesday Editorial• Championed and launched Tuesday’s online editorial platform, creating an additional £2.8m profit to the company and contributed 45% of the companies total annual sales. • Conceptualised Tuesday’s weekly CRM newsletter, promoting weekly editorial content, re-engaging the customer and enriching their journey. In the first year, these created £1.25m sales. • Managed a team of stylists to submit daily digital editorial content, streamlining the workload and maximising output. • Devised and impleme
  • Grazia Middle East: Copy
    Grazia Middle East: CopyCreated fashion news stories, beauty features and editorials to engage and excite the Grazia reader, localising all international content for the Middle Eastern market.
  • Grazia Middle East: Styling
    Grazia Middle East: Styling• Created all fashion and beauty content for both Grazia Middle East and Grazia Bahrain. • Styled and Art Directed main fashion editorial shoots for high-profile luxury clients, including Chanel, Dior, and Louis Vuitton.
  • Stylist Magazine
    Stylist MagazineWorked as a Freelance Shopping Editor, creating shopping pages and fashion news content.
  • LOOK Magazine
    LOOK MagazineFreelance Fashion Stylist and Shopping Editor, creating shopping pages, fashion news, and fashion editorials
Work history
    Stitch Fix logo
    Stitch Fix logo
    Senior Fashion & Copy EditorStitch Fix
    London, United KingdomFull Time
    - Winner of Drapers Digital Award in 2020 for Best Use of Digital Personalisation. - Play a key role as the Editorial Fashion & Copy Manager at Stitch Fix UK, driving the brand's content strategy and execution for the UK market. - Create the UK's tone of voice, develop and deliver original messaging across various marketing channels including: Email, paid & organic social, product/site, print, tv/radio, etc. - Style photoshoots for both men's and women's fashion, encompassing on-figure and still life photography to create a visual narrative that works across multichannel platforms, including CRM, Organic Social, Paid Social, PR and affiliate partnerships, ensuring exceptional customer experiences with compelling fashion-forward looks. - Build a comprehensive content strategy and marketing calendar for CRM, based upon analysis of customer insights and annual BDMT strategy. - Frame content strategy with a strong blend of creativity and strategic thinking, aligning it with business goals. - Utilise deep knowledge of the UK consumer mindset and market to create exceptional experiences.
    T
    T
    Head of EditorialTry Tuesday
     - London, United KingdomFull Time
    • Winner of Drapers Digital Award in 2019 for Best Use of Digital Personalisation, founded by Marks & Spencer • Championed and launched Tuesday’s online editorial platform, creating an additional £2.8m profit to the company and contributed 45% of the companies total annual sales. • Conceptualised Tuesday’s weekly CRM newsletter, promoting weekly editorial content, re-engaging the customer and enriching their journey. In the first year, these created £1.25m sales. • Managed a team of stylists to submit daily digital editorial content, streamlining the workload and maximising output. • Devised and implemented a digital editorial content strategy, tracking user engagement to ensure content relevancy. • Developed and led tone of voice across all channels; writing, editing and subbing all copy for CRM, social, online, product and brand.
+ Show more
Skills
  • Content Strategy
  • Copywriting Editorial
  • Fashion Styling
  • Campaigns
  • Photoshoots
  • Creative Briefs
  • Leadership
  • Logistics Management
  • Content Creation
  • Copy
Education
    U
    U
    BA (Hons) Fashion JournalismUCA - University of Creative Arts
     - Epsom, United Kingdom
Awards
    D
    D
    Winner of Best Use of Digital Personalisation, Stitch Fix UKDrapers Awards
    D
    D
    Winner of Best Use of Digital Personalisation, Try Tuesday founded by Marks & SpencerDrapers Awards