Try Tuesday Editorial

  • Rebecca Kelsey

• Championed and launched Tuesday’s online editorial platform, creating an additional £2.8m profit to the company and contributed 45% of the companies total annual sales. • Conceptualised Tuesday’s weekly CRM newsletter, promoting weekly editorial content, re-engaging the customer and enriching their journey. In the first year, these created £1.25m sales. • Managed a team of stylists to submit daily digital editorial content, streamlining the workload and maximising output. • Devised and implemented a digital editorial content strategy, tracking user engagement to ensure content relevancy. • Developed and led tone of voice across all channels; writing, editing and subbing all copy for CRM, social, online, product and brand.