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  • Rebecca Kelsey

• Championed and launched Tuesday’s online editorial platform, creating an additional £2.8m profit to the company and contributed 45% of the companies total annual sales. • Conceptualised Tuesday’s weekly CRM newsletter, promoting weekly editorial content, re-engaging the customer and enriching their journey. In the first year, these created £1.25m sales. • Managed a team of stylists to submit daily digital editorial content, streamlining the workload and maximising output. • Devised and implemented a digital editorial content strategy, tracking user engagement to ensure content relevancy. • Developed and led tone of voice across all channels; writing, editing and subbing all copy for CRM, social, online, product and brand.

Try Tuesday Editorial by Rebecca Kelsey
Try Tuesday Editorial by Rebecca Kelsey
Try Tuesday Editorial by Rebecca Kelsey
Try Tuesday Editorial by Rebecca Kelsey
Try Tuesday Editorial by Rebecca Kelsey
Try Tuesday Editorial by Rebecca Kelsey
Try Tuesday Editorial by Rebecca Kelsey
Try Tuesday Editorial by Rebecca Kelsey
Try Tuesday Editorial by Rebecca Kelsey
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    Rebecca Kelsey
    Senior Fashion & Copy Editor