I love a good story. It’s what I live for. Which is how and why I find purpose (and passion) in what I do. From copywriting to brand strategy to content production, I specialize in creating campaigns across different channels and mediums. I conceptualize campaigns, help brands find their voice, script videos, and create data-driven content strategies. I am currently a freelance copywriter, brand strategist, and creative director. My clients include Samsung (PRM Creative), ELLE magazine, IMG Fashion, ClassPass, and more. Prior to taking on the freelance life I served as the Creative Content Manager at ELLE magazine. I also sometimes moonlight as the Founder & Editor-in-Chief of indie travel magazine TRIPPER. When I’m not grinding, you can find me ogling over disco balls (I’m a very serious aficionado), searching for a good curry (also, huge fan), or getting lost in a foreign locale talking to strangers (it’s where I get my best stories). CLIENTS INCLUDE: Amazon, Bally, Coach, ClassPass, Downy, eBay, Forever 21, Gap, IMG, La Marca Prosecco, Labelux, Live Fast Mag, Lucky Brand, Maybelline, Nine West, NYFW, OLAY, Perrier, Samsung, Smashbox Studios, Tiffany & Co., Wella, and more.**Locked Pro Plan feature
Original and branded content created for a variety of top tier brands and publications including Samsung, ELLE, Gap Inc., ClassPass, IMG Fashion - NYFW, and more. Topics focus primarily on the intersection of culture, fashion, art, technology, and social issues.
Established the “ELLE Voice” across all platforms and campaigns. In collaboration with marketing, developed integrated content campaigns that drive engagement, produce ROI, and support ELLE’s first-mover position in the industry. Wrote all copy and content for branded and custom programs, produced custom photo and video shoots, and led Influencer Marketing Program. Clients include: Bally, Coach, eBay, Amazon, OLAY, and more.
Define and lead how the coveted fast fashion brand came to life via copy including: the execution of any/all materials requiring copy, company-wide and project by project messaging strategy, and the creation of inspiring and unique storytelling moments via creative/marketing/social initiatives, editorials, and videos.