I love a good story. It’s always been the driving force behind all of my creative endeavors. Call me a hopeless romantic, but I love to get lost in it all. There’s nothing quite like the feeling I get when the words, the sounds, the visuals all come together to form one perfectly moody morsel. I cut my teeth in editorial, writing for magazines like Angeleno and California Brides (Modern Luxury) and content for brands like Labelux, Perrier, and Gap, before getting into the copy and content game at Forever 21. After many moons in LA, I headed to NYC to serve as the Creative Content Manager at ELLE magazine. I created campaigns for some of the biggest brands in fashion, beauty, and luxury — conceptualizing multi-platform ideas, producing photo and video shoots, and writing copy. I also worked as the Head of Content, Brand Strategy & Creative at a Paris-based social media agency, before stepping out on my own as a freelance copywriter, brand strategist, and creative director. Currently, I work with clients like Samsung, ELLE magazine, IMG Fashion, and ClassPass to create content that makes people tick. From copywriting to brand strategy to content production, I specialize in creating campaigns across different channels and mediums. I conceptualize campaigns, help brands find their voice, script videos, and create data-driven content strategies. When I’m not grinding, you can find me ogling over disco balls (I’m a very serious aficionado), searching for a good curry (also, huge fan), or getting lost in foreign locales and writing about it in my travel magazine TRIPPER.Locked Pro Plan feature
Clients: Estée Lauder, BlackRock, Arcade Beauty
Original and branded content created for a variety of top tier brands and publications including Samsung, ELLE, Gap Inc., ClassPass, IMG Fashion - NYFW, and more. Topics focus primarily on the intersection of culture, fashion, art, technology, and social issues.
Oversaw digital content creation and production for New York Fashion Week
Established the “ELLE Voice” across all platforms and campaigns. In collaboration with marketing, developed integrated content campaigns that drive engagement, produce ROI, and support ELLE’s first-mover position in the industry. Wrote all copy and content for branded and custom programs, produced custom photo and video shoots, and led Influencer Marketing Program. Clients include: Bally, Coach, eBay, Amazon, OLAY, and more.
Define and lead how the coveted fast fashion brand came to life via copy including: the execution of any/all materials requiring copy, company-wide and project by project messaging strategy, and the creation of inspiring and unique storytelling moments via creative/marketing/social initiatives, editorials, and videos.