Danielle Robles

Copywriter + Creative Director

Level
Senior
Location
New York, United States
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

I love a good story. It’s what I live for. Which is how and why I find purpose (and passion) in what I do. From copywriting to brand strategy to content production, I specialize in creating campaigns across different channels and mediums. I conceptualize campaigns, help brands find their voice, script videos, and create data-driven content strategies. I am currently a freelance copywriter, brand strategist, and creative director. My clients include Samsung (PRM Creative), ELLE magazine, IMG Fashion, ClassPass, and more. Prior to taking on the freelance life I served as the Creative Content Manager at ELLE magazine. I also sometimes moonlight as the Founder & Editor-in-Chief of indie travel magazine TRIPPER. When I’m not grinding, you can find me ogling over disco balls (I’m a very serious aficionado), searching for a good curry (also, huge fan), or getting lost in a foreign locale talking to strangers (it’s where I get my best stories). CLIENTS INCLUDE: Amazon, Bally, Coach, ClassPass, Downy, eBay, Forever 21, Gap, IMG, La Marca Prosecco, Labelux, Live Fast Mag, Lucky Brand, Maybelline, Nine West, NYFW, OLAY, Perrier, Samsung, Smashbox Studios, Tiffany & Co., Wella, and more.**

Locked Pro Plan feature

Skills

  • Copywriting
  • Content Strategy
  • Campaign Concept
  • Marketing
  • Video Scriptwriting
  • Ad Copywriting
  • Brand Storytelling
  • Brand Tone
  • Social Media Marketing
  • Digital Marketing

Companies I’ve worked with

  • ODD

    ODD

    • Marketing & PR
  • F

    Forever 21

    • E

      Elle magazine

      • D

        Danielle Robles Content

        Work history

        Currently

        Copywriter and Creative Director

        Danielle Robles Content

        Jun 2012
        • New York, United States
        • Freelance
        • Original and branded content created for a variety of top tier brands and publications including Samsung, ELLE, Gap Inc., ClassPass, IMG Fashion - NYFW, and more. Topics focus primarily on the intersection of culture, fashion, art, technology, and social issues.

        2018

        Creative Content Manager + Senior Copywriter

        Elle magazine

        Apr 2015 - Oct 2018
        • New York, United States
        • Full Time
        • Established the “ELLE Voice” across all platforms and campaigns. In collaboration with marketing, developed integrated content campaigns that drive engagement, produce ROI, and support ELLE’s first-mover position in the industry. Wrote all copy and content for branded and custom programs, produced custom photo and video shoots, and led Influencer Marketing Program. Clients include: Bally, Coach, eBay, Amazon, OLAY, and more.

        2015

        Senior Copywriter

        Forever 21

        Sep 2012 - Jan 2015
        • Los Angeles, United States
        • Full Time
        • Define and lead how the coveted fast fashion brand came to life via copy including: the execution of any/all materials requiring copy, company-wide and project by project messaging strategy, and the creation of inspiring and unique storytelling moments via creative/marketing/social initiatives, editorials, and videos.

        Education

        Currently

        Sep 2019
        • New York, United States