Danielle Robles

Creative Director + Copywriter

Level
Senior
Location
New York, United States
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

I love a good story. It’s always been the driving force behind all of my creative endeavors. Call me a hopeless romantic, but I love to get lost in it all. There’s nothing quite like the feeling I get when the words, the sounds, the visuals all come together to form one perfectly moody morsel. I cut my teeth in editorial, writing for magazines like Angeleno and California Brides (Modern Luxury) and content for brands like Labelux, Perrier, and Gap, before getting into the copy and content game at Forever 21. After many moons in LA, I headed to NYC to serve as the Creative Content Manager at ELLE magazine. I created campaigns for some of the biggest brands in fashion, beauty, and luxury — conceptualizing multi-platform ideas, producing photo and video shoots, and writing copy. I also worked as the Head of Content, Brand Strategy & Creative at a Paris-based social media agency, before stepping out on my own as a freelance copywriter, brand strategist, and creative director. Currently, I work with clients like Samsung, ELLE magazine, IMG Fashion, and ClassPass to create content that makes people tick. From copywriting to brand strategy to content production, I specialize in creating campaigns across different channels and mediums. I conceptualize campaigns, help brands find their voice, script videos, and create data-driven content strategies. When I’m not grinding, you can find me ogling over disco balls (I’m a very serious aficionado), searching for a good curry (also, huge fan), or getting lost in foreign locales and writing about it in my travel magazine TRIPPER.

Locked Pro Plan feature

Skills

  • Copywriting
  • Content Strategy
  • Campaign Concept
  • Marketing
  • Video Scriptwriting
  • Ad Copywriting
  • Brand Storytelling
  • Brand Tone
  • Social Media Marketing
  • Creative Direction

Companies I’ve worked with

  • ODD

    ODD

    • Marketing & PR
  • I

    IMG Fashion

    • F

      Forever 21

      • E

        Elle magazine

        Work history

        Currently

        Creative Director

        Ready Set Rocket

        Jun 2020
        • New York, United States
        • Freelance
        • Clients: Estée Lauder, BlackRock, Arcade Beauty

        Currently

        Copywriter and Creative Director

        Danielle Robles Content

        Jun 2012
        • New York, United States
        • Freelance
        • Original and branded content created for a variety of top tier brands and publications including Samsung, ELLE, Gap Inc., ClassPass, IMG Fashion - NYFW, and more. Topics focus primarily on the intersection of culture, fashion, art, technology, and social issues.

        2019

        Associate Creative Director, Copy + Creative Strategy

        Samsung Brand Experience

        Sep 2019 - Nov 2019
        • New York, United States
        • Freelance

        2020

        Digital Content Consultant, NYFW

        IMG Fashion

        Aug 2019 - Jun 2020
        • New York, United States
        • Freelance
        • Oversaw digital content creation and production for New York Fashion Week

        2018

        Creative Content Manager + Senior Copywriter

        Elle magazine

        Apr 2015 - Oct 2018
        • New York, United States
        • Full Time
        • Established the “ELLE Voice” across all platforms and campaigns. In collaboration with marketing, developed integrated content campaigns that drive engagement, produce ROI, and support ELLE’s first-mover position in the industry. Wrote all copy and content for branded and custom programs, produced custom photo and video shoots, and led Influencer Marketing Program. Clients include: Bally, Coach, eBay, Amazon, OLAY, and more.

        2015

        Senior Copywriter

        Forever 21

        Sep 2012 - Jan 2015
        • Los Angeles, United States
        • Full Time
        • Define and lead how the coveted fast fashion brand came to life via copy including: the execution of any/all materials requiring copy, company-wide and project by project messaging strategy, and the creation of inspiring and unique storytelling moments via creative/marketing/social initiatives, editorials, and videos.

        Education

        Currently

        Sep 2019
        • New York, United States