About me

15 years experience designing solutions and leading teams that reduce complex user and business problems into simple, beautiful interactions. Most at home collecting data points, synthesizing insights, wireframing prototypes, and designing high-fidelity UI that solves real, validated user problems. I believe in fostering open, kind, and candid communication to build trust and consensus throughout cross-functional teams and senior stakeholders. At weekends I tinker with cars and dabble with music.

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Projects

• NovaA short branding project for a new virtual divorce lawyer start-up, Nova law, looking to run initial pre-launch market validation tests. Working as part of a creative team, we landed on a brand concept that revolved around two circles that dynamically blend and dance around each other, to abstractly represent the separation process. Supported by a bright and positive colour palette to reflect the new start beyond the difficulties of a partner separation, the identity aimed to remove the overwh
• Double SixInternational rights management specialists Double Six music needed a site that explained to artists and managers who they are, what rights management is, and who they do it for.
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  Domino PublishingDomino Publishing manages the rights of some of the world's biggest and best independent musicians. They needed a site that allowed music supervisors around the world to sample their catalogue and license music for film, TV and adverts.
• Delta EmiratesQuick-fire branding project for a new building consultancy based in the UAE
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  Food ClubsFood Clubs is a group buying platform for sustainable groceries. By buying in small, local groups ( 'clubs') direct with ethical wholesalers, Food Clubs radically alters the economics, cutting out the retailer margin, passing significant savings on to the customer. As Principal Product Designer and co-founder, I led a cross-functional team taking the idea from seed investment to launch.
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  SpokeSpoke is a legal tech marketplace, run by flexible legal resourcing company LOD, for the best freelance commercial lawyers and blue chip clients to get legal work done. I led a cross-functional team, with key responsibilities for product design and branding, to take an idea from concept to launch.

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Projects credited in

• 9

  Illustrated icon setA set of icons commissioned by Good Club - an online sustainable grocery store - as part of their rebrand.

Work history

D
D
CPO & co-founderDizzie
Jan 2017London, United KingdomFull Time

Skills

• User Exerience
• Product Design
• Art Direction
• Graphic Design
• User Interface
• Experience Design
• Image Making
• Design

Education

BA New MediaUniversity of Leeds
Sep 2004 - Jun 2007Leeds, United Kingdom

Awards

D&AD Student AwardD&AD