Nova

A short branding project for a new virtual divorce lawyer start-up, Nova law, looking to run initial pre-launch market validation tests. Working as part of a creative team, we landed on a brand concept that revolved around two circles that dynamically blend and dance around each other, to abstractly represent the separation process. Supported by a bright and positive colour palette to reflect the new start beyond the difficulties of a partner separation, the identity aimed to remove the overwhelming and confusing legalities of divorce to create a brand that felt inviting and helpful.