QuestionsProjectsExperienceTeam

Projects

• Clockwork Wolf & Co.In The Sunshine was the first recording from a new band put together by Rob Chapman, influential You Tube star, Front man of rock band Dorje and MD of Chapman Guitars. This album marked his first foray into the blues world, shooting to number 1 in the iTunes Blues chart.
• Andertons Music Co. Visual IdentityMaking the brand that makes musicians Andertons Music Co. began life in 1964 as a family-run guitar shop in Guildford, arriving at a unique time for British music. The business has grown over the years and, along with the physical store in Guildford, is now the UK’s largest online musical instrument retailer, with a turnover in the tens of £m and a warehouse that processes thousands of shipments each day. Andertons has always been more than just a shop. Their YouTube channel has become essential viewing for musicians around the world, boasting 275,000+ subscribers and a cult following that has inspired pilgrimages to Guildford and the Andertons store. Despite this huge growth, they’re still owned and run by the same family that started it all back in 1964! We wanted to help tell their incredible story – and to continue to do so for years to come.
• Meetoo Visual Identity (Lumi sister company extension)
• Gocycle
• Zoggs
• FESPA Visual Identity

Projects credited in

• FESPASince its inception over 50 years ago, FESPA has been supporting the print community via successful exhibitions, events and publications, providing education and networking opportunities. FESPA’s successful worldwide events generate profits which are reinvested for the benefit of the global print community. Via their network of 37 national associations, FESPA supports hundreds of projects each year to educate and grow the industry. Pull helped FESPA make sense of their visual identity which accommodates multiple events across the globe. We then designed and developed a new website for the organisation.
• Meetoo Meetoo bring meetings to life; we brought Meetoo to life.
• GocycleABOUT They say you can’t re-invent the wheel or re-design the bicycle. Gocycle did both. And Pull made Gocycle cool. Gocycle is the lightest, cleanest, cleverest electric bicycle you can buy and the brainchild of former McLaren Cars designer Richard Thorpe. Pull re-positioned Gocycle as a masterpiece of highly desirable automotive engineering. Now owned and ridden by Cristiano Ronaldo, Cara Delavigne, Eddie Jordan and Chris Evans, Gocycle used to move the body – it now moves the soul (and sells a lot more bikes).

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Work history

Creative Director
Jul 2013Guildford, United KingdomFull Time
Brand/visual identity - UK200Group, 1st Central, Andertons Music Co., FESPA, Gocycle, Lumi, Meetoo, SFW, Vinci Park Print Design/Campaigns - Crimestoppers, Gocycle, Optegra, SSTL, TurtleMat, ARK (Charity), Kompan Packaging/Retail Design - Schwarzkopf, Zoggs, Mary Cohr, Henkel, Tranquini Web/digital design - Andertons Music Co., GoCycle, Zoggs, KMS
Creative Director
Jun 2005 - Jul 2013Guildford, United KingdomFull Time
Print Design/Campaigns - EY, Transport for London, London Boroughs, TurtleMat, Virginia Hayward, Wandsworth Group Packaging Design/Retail Design - ASDA, Zoggs, British Hair

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Skills

• Graphic Design
• Branding
• Marketing
• Packaging
• Print Design
• Visual Identities
• Client Presentations
• Infographics
• Web Design
• Video Concepts

Education

BTEC National Diploma, Graphic Design
Sep 1987United Kingdom

Awards

Transform Awards
Bronze Award - Best corporate rebrand to reflect changed mission/values/positioning - 1st Central
Design Week Benchmarks Awards
Shortlisted - Not-for-profit

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