Meetoo bring meetings to life; we brought Meetoo to life.
CHALLENGE
Meetoo is a real-time polling app for meetings in education and the workplace.
Meetoo had been positioned as “insight technology”, but both the client and we felt that this was… well, a bit boring - and not really accurate! There was more to Meetoo than dry, professional functionality.
Our challenge was to create a visual identity that brought out the fun the app brought to classrooms and meetings.
SOLUTION
So we worked with Meetoo to carry out a total overhaul, reinventing the brand personality as lively, vibrant, and with a sense of humour – like the app itself.
The design solution was a holistic and versatile visual language, which we then used to create a suite of on- and offline marketing collateral for Meetoo - including:
A new identity,
Exhibition graphics,
Website,
App interface,
and video.
RESULTS
The Meetoo team were fairly chuffed with the results…
“First time I can remember looking at a Meetoo both and immediately understanding what we do” – Meetoo Commercial Director
“Greetings to your designer. Nice to see a presentation with fun, original graphics instead of the same ol’ stock photography!” – Meetoo Customer, University of Vaasa, Finland
“We are delighted with the result and very excited about where this will continue to take us.” – CEO, Meetoo
Project Tags
Companies
The Pull Agency
- Marketing & PR