Projects
- Sustainable Luxury Fashion Marketplace *Cutso.co*A sustainable fashion marketplace tackling waste in the industry by leveraging technology to determine demand before producing supply. Conscious consumers are increasingly unwilling to turn a blind eye to the negative impact fashion brands are having on the planet. In 2018, a well known British luxury brand made headlines for burning £28m worth of unsold stock. Overstock is an industry wide problem caused by pushing products to market based on best guesses and forecasts. With just in time m
- High End Denim Brand - Maple JeansMaple Jeans was a premium denim brand, pioneering protective selvedge denim jeans leading the motorcycle industry to a fashion first approach. Their 2014 British made Kickstarter campaign raised nearly £100k in pre-orders, garnered mainstream media attention, and investment interest from Belstaff, a British luxury fashion brand. A reputation for attention to detail and high end manufacturing captured the attention of Keanu Reeves. Maple Jeans feature heavily in the advertising for his compan
Skills
- Creative Direction
- Strategic Planning