About me

• 15+ international experience as an integrated strategic planner. • Strong leadership skills, self-starter, high EQ, adaptable, able to work with cross functional teams, interpersonal skills. • Experience with global advertising agencies, working across multinational clients (Nestlé, Unilever, PepsiCo, Diageo, P&G). • Broad and continually evolving communication strategist, including brand planning, digital content strategy, social media, e-commerce, CRM and UX. • Specialities; moderation, workshop facilitator, qualitative and quantitative research, and trainer. • Open minded and used to a multicultural environment, as I have lived and worked in UK, China, West Africa, Vietnam, Thailand, Australia and I have travelled to more than 55 countries, including North, Central, South America, Europe, Middle East, Asia and Oceania. • Focus on continuing challenges, personal and professional development.

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Work history

Regional Strrategy Director, CWARPublicis
Aug 2018Accra, GhanaFull Time
Regional strategic leadership for Nestlé, CWA, with a footprint in 22 countries, across culinary, dairy, coffee and infant nutrition categories. Embracing the continual need to redefine communication strategies and driving greater campaign integration, as the region undergoes a digital transformation. Markets include Nigeria, Senegal, Ghana, Côte d'Ivoire, Angola, Burkina Faso, Guinea Bissau, Cameroon, Gabon and Mali. Nestlé brands include Maggi, Nescafé, Nestum, Cerelac, Nido, Milo, Carnation, Ideal and Gloria.
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Group Strategy DirectorWunderman Thompson
Jan 2017 - Aug 2018Shanghai, ChinaFull Time
Leading the Shanghai planning team on the strategic development of all integrated O2O campaigns & new business pitches. Clients include Estée Lauder Group (MAC, Tom Ford) La Prairie, Bose, Huawei, United Airlines Dow and HSBC. Consulting international clients on go-to market strategies to enter China. I am also assigned CX lead, working with the Wunderman UK team to roll out Wunderman CX in Greater China. A consumer centric approach, founded on moment-by-moment behavioral analysis, using quant/qual methodologies, as a way to evaluate pain-points and identify new business opportunities along the customer journey. Awards: 3 Campaign Awards and 1 Gold Campaign Digital Media Award 1. Greater China Digital Agency of the Year (Gold) 2. China Digital Agency of the Year (Gold) 3. Greater China Specialist Agency of the Year (Silver) 4. Campaign Digital Media Award 2019 (pro-bono) (Gold)

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Skills

• Brand Architectue
• CRM
• Integrated Marketing
• Integrated Advertising
• Integrated Campaign
• Research Insight
• Consumer Research
• Data Research
• Audience Research
• Brand Positioning
• Positioning
• Branding Positioning
• UX Architecture
• UX Concepts
• UX Strategy

Education

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B
BA (Hons) Drama & Theatre ArtsBretton Hall University of Leeds
Sep 1992 - Aug 1995West Bretton, Wakefield WF4 4LD, UK

Awards

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Gold Award - Rainbow NamesAsian Digital Media
CSR Project running concurrently with Shanghai LGBTQ Pride, to raise awareness LGBTQ men and woman in China and deepen understanding by mainstream population. https://campaignbriefasia.com/2018/07/23/wundermans-10th-anniversary-sh/