About me

I'm David. A creative. Copywriter by trade. Worked on big brands. And MINI - the brand. Won pitches and a few awards. Like advertising that can shape a business. Have created above the line, though the line, digital and social campaigns. Love to be challenged.

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Projects

• 3

  DIANE MORGAN COMEDY SHORTS: FIRST DIRECTA series of comedy shorts for First Direct starring Diane Morgan.  Here's an article in the London Egotist about the work: click here.
• 2

  NETFLIX: ASOUENETFLIX: ASOUE Netflix was launching 'A Series of Unfortunate Events' - a harrowing show about three orphaned children whose large inheritance is being pursued by an evil distant uncle, Count Olaf. A show so horrifying, even Netflix were persuading people not to watch it in their comms.  On the bluest of Blue Mondays (the unhappiest day of the year), we inserted a full-page letter in Metro commiserating with commuters on their harrowing daily odyssey into work. But warning them an even worse fate awaited them if they were to watch A Series of Unfortunate Events. In addition to that pernicious propaganda, we partnered with Hummingbird Bakery, Black Sheep Coffee, Shoreditch Grind and other ostentatious outlets to pepper the streets and boutiques of London with Lemony Snicket quotes and gift cards in a campaign to prevent them from watching A series of Unfortunate Events (and raising awareness of the show.) A dastardly plan Count Olaf would be proud of. The terrible tale was captured in an Instagram Story, through the eyes of an unfortunate commuter. 
• 2

  #OursToLoseYouTube is built on viewers' passions, and is powered by communities that shares those passions. To connect with our audience, we needed to tap into those interest areas to show that the effects of climate change are relevant to them.

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Projects credited in

• 54

  December 2017 (applications closed)Applications for this event are now closed. Do you have enthusiasm for advertising and visual communications or a flair for social media and creative ideas? We want to see you at our upcoming Portfolio Masterclass. Whether you're looking to kick-start your career, step up to a new position, or gain tips, tricks and advice from the best people in the business, this event is for you. Applications close on Monday 11th December at 11pm. There are 30-40 spaces available at this event. This event i

Work history

Associate Creative DirectorWe Are Social
Oct 2015London, United KingdomFull Time
Deputy Creative DirectorIris
Jan 2014 - Aug 2015London, United KingdomFull Time

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Skills

• Copywriting
• Ad Copy
• Creative
• Advertising
• Media
• Creative Direction
• Creative Thinking