The YouTube and Google social media channels were activated with social posts, each one featured something we would lose if climate change continued unabated using the hashtags #OursToLose and #COP21. We also used one of the first scrubbable GIFs on Twitter. The functionality allowed users to move between the item existing and it not - dramatising the fact that the item was #OursToLose. On our channels, we encouraged users to share the video and petition to their own followers to help spread the word.To further encourage petition signatures, we surprised our users with a bespoke 'Thank you' GIF from the item (e.g. peanut butter, bananas, wine) that they had helped save by signing the petition.Influencers also got involved on social; we created custom GIFs for each influencer to share on Twitter to add their voice to the movement. These were shared by YouTube creators, brands, and climate change influencers, such as Michael Mann, Richard Branson, and Ben & Jerry's.