I like work with a story at the heart of it. I arrived in social media via digital, print and broadcast, using storytelling to connect the world's biggest brands to everyday people. I like to figure out what gets people talking and turn that into creative that comes from culture and feeds culture. I believe people have the right to be surrounded by things that are informative and beautiful. I love working with storytellers from other disciplines to make that happen.
Editorial strategy and creative content direction for Zone and Public Zone, the agency's specialist arm working for non-profits. Clients: Nike Girl Effect, Macmillan, National Trust, Shelter, OMSCO
Content strategy and production for editorial campaigns on social media and digital platforms. Leading a team of in-house and freelance talent. Clients: Coca Cola, Dr Pepper, Fanta