Domino's - Dom the Pizza Bot
Our mission - use FB Messenger to get you pizza.
Dom The Pizza Bot is a truly innovative use of social media to market a food brand. Domino's like to be ahead of the pack when it comes to innovation and this was the first time a pizza brand offered a direct order service on Facebook Messenger.
Creatively, Dom the chatbot had to be witty and entertaining enough to earn his place in the private realm of people's Facebook channels. And because we know what the internet is like, Dom had to be able to handle all the sass, ironic questions and f***ing swearing that people threw his way.
The launch of Dom gained +55 pieces of coverage across national titles including The Sun, The Irish Sun, The Mirror, METRO and Daily Star, with a total campaign reach of 10,402,211. Best of all, not even Comedy Central could take him on.