YouTube: #DontPanicButton

  • Graham Jenks
  • Charlie Cottrell

YouTube wanted to take beauty vlogger Zoella to a far wider audience. We’d show there’s more to Zoella than styling tips. Like thousands of young people, Zoella is affected by panic attacks. So we created a symbol of solidarity her fans could wear and share on World Mental Health Day. This would help overcome the feeling of isolation that comes with anxiety.