• Oliver Ashrafi-Tari

Nothing says limited edition drop like a pop-up. So we created one that could pop up anywhere. Inspired by LEGO and the hippest streetwear outlets, we built a virtual fashion store completely created within an AR Snapchat lens Inside the store, customers were free to explore, interact with the DJ to change the music, hang with the shoppers and staff, check out the merchandise - and of course buy it. All in one seamless online experience. The store went live at the start of London Fashion Week. On the day of launch, we also opened a real world pop-up in central London, containing nothing but our Snapcode (the real store was pulled together in less than 2 weeks) Creating a really unique and memorable link between the physical and digital worlds of retail.

Project Tags


  • LEGO Group logo

    LEGO Group

    • Education & Research