Projects credited in
- Honda “CBR600 Product Film”I produced all product and brand films for the 2013 range of Honda motorcycles. These films were instrumental in launching the new range at ECIMA and will be used for the next three years as direct sales marketing (dealerships), in motorcycle tradeshows and viral (Honda Youtube Channel).
- Honda Civic launchFor many car manufacturers, their latest model is just an adaptation of the older one. For Honda, every new Civic is seen as an opportunity for radical change, an excuse to rip up the rule book and start again from scratch. To tell that story, we created a campaign that showed how every generation of the Civic has made radical leaps, right from the very first model, way back in '72.
- HONDALAUNCHING 7 MOTORCYCLES ACROSS EUROPE The most ambitious multi-channel, pan-European bike launch EVER OVER ONE MILLION WEBSITE VISITS OVER 400,000 FACEBOOK GAME PLAYS OVER 130,000 ONLINE ‘OPT-INS’ OVER 90,000 NEW LEADS ADDED TO DATABASE THE CHALLENGE Launch 7 new motorcycles across Europe, simultaneously, to generate leads into local dealer networks. THE SOLUTION A multi-layered, incredibly flexible kit of off and online assets that tailored messages by channel, by language and by audience. ADVERTISING 7 Bikes meant 7 very different audiences, with each campaign having to tap into specific insights on our targets. Here we have the NC700 series, that encourages a rider to challenge convention and have a bike that was both practical AND fun, for either the commute to work, through to the trip to the seaside. CONTENT 5 beautifully crafted films, that embodied the products, sit on the campaign microsite to encourage repeat visits and increased engagement and lead generation through the website. DIGITAL ADVERTISING Affiliate campaigns ran in support of press, film content and pre-launch emails, to drive people through to the www.hondamc2012.com microsite, incentivising them to register their details for the prize of a lifetime. WEBSITE - WWW.HONDAMC2012.COM The central campaign hub where all communications directed customers, updated on a regular basis with product news, engineer interviews and the latest launches in all their glory. Incentivised registration for prizes allowed us to capture fresh data, refresh existing data and feed leads into local markets. ECRM With a growing database from previous campaigns, we had a large number of individuals to send pre-launch and launch emails to when the bikes were launched. MOBILE We created a mobile optimised version of www.hondamc2012.com to allow Honda's keen fanbase access to fresh content wherever they are. The Go-Touring mobile application provided motorcyclists with a way to change their habits and experience new things and new routes to their regular destinations.1
- Babybel : Winter Is AwesomeThe brief was to create engaging social content around Babybel's Winter Is Awesome platform. We used Babybel's red wrapper to reveal a different perspective on the typically grim British Winter weather - something anyone with a Babybel could get involved with. We created one hero video and four videos that people at home could interact with.
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