Honda Civic launch
For many car manufacturers, their latest model is just an adaptation of the older one. For Honda, every new Civic is seen as an opportunity for radical change, an excuse to rip up the rule book and start again from scratch. To tell that story, we created a campaign that showed how every generation of the Civic has made radical leaps, right from the very first model, way back in '72.
Companies
Karmarama
- Marketing & PR
