About me

A talented senior conceptual creative, whose passion is ideas. Over 16 years of experience, from an art direction background, working across multiple sectors and channels, delivering work for international brands. Available for freelance, interested in discussing permanent opportunities, delivering concepts, pitches, art direction or creative direction. Working across brand activation, experiential, promotions, shopper, digital, social and integrated campaigns. Perfectionist in attitude, flexible with style, strategically strong, integrated thinker with great management skills. Striving to produce fresh work with every project, winning numerous pitches and awards along the way. Creating strong client relationships with a track record of growing new and existing accounts.

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Projects

• Nestle 'We Will Find You'The activity, a UK first, involved 6 fake chocolate bars being created, each fitted with cutting edge, high spec GPS technology. The consumers was tracked down with 24 hours and presented with £10,000. This integrated campaign involved digital NFC adshel’s and billboards, TV, radio, shopper, digital and social support to drive participation and buzz.
• blu 'We Love A Drag'The blu activation at Brighton Pride gained global coverage with the float gathering a press coverage audience of over 344 million to compliment an activation reach of 355k.
• Spar 'Go Home A Hero'The platform, which covered social media and national radio, drove brand awareness and consideration with sales up 22% compared to the previous year while achieving over 6 million consumer engagements across all campaigns.

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Work history

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Creative DirectorThe Brave Few
Apr 2018Parsons Green, Fulham, London SW6, UKFull Time
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Creative Directorwhynot!
Apr 2016London, United KingdomFull Time

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Skills

• Concept Creation
• Creative Direction
• Experential
• Copywriting
• Art Direction
• Team Leadership
• Collaboration
• Ideas Development
• Presenting
• Creative Stragegy