Nestle 'We Will Find You'

  • David Ryan

The activity, a UK first, involved 6 fake chocolate bars being created, each fitted with cutting edge, high spec GPS technology. The consumers was tracked down with 24 hours and presented with £10,000. This integrated campaign involved digital NFC adshel’s and billboards, TV, radio, shopper, digital and social support to drive participation and buzz.

Nestle 'We Will Find You' by David Ryan
David Ryan
Creative Director