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Nestle 'We Will Find You'

  • David Ryan

The activity, a UK first, involved 6 fake chocolate bars being created, each fitted with cutting edge, high spec GPS technology. The consumers was tracked down with 24 hours and presented with £10,000. This integrated campaign involved digital NFC adshel’s and billboards, TV, radio, shopper, digital and social support to drive participation and buzz.

Report

Skills

  • Concept Creation
  • Ideas Development
  • Creative Stragegy
  • Creative Direction
  • Copywriting
  • Art Direction
  • Team Leadership
  • Collaboration
  • Presenting

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