Join The–Dots

David Velázquez Alén

Digital Manager

  • Create New List
FollowUnfollow

Join our Pro Plan to message David

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LevelSenior
  • LocationBarcelona, Spain
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDigital Manager - Marketing and Advertising Manager - Strategy Director

Projects

Are you sure?

Do you really want to delete project Marketing strategy and concept building for brands in the US and Spain (From Barcelona)?

Are you sure?

Do you really want to delete project Concept building, branding and integrated strategy for US brand?

Are you sure?

Do you really want to delete project Buzzfeed content creation flow?

Are you sure?

Do you really want to delete project Facebook partnership with Tigo Telco in Latam?

About me

An international marketing and innovation professional with over 10 years of experience in developing digital strategies and solutions for global brands, mainstream media and retailers. I have a proven success record in expanding business and increasing revenue growth. A highly strategic mind, I understand how to connect, engage and convert an audience through different channels.

Locked Pro Plan feature

Skills

  • Digital Expertise
  • Acquisition Marketing
  • Eccomerce
  • Google Adwords
  • Google Adsence
  • Google Analytics
  • Facebook Advertising
  • Twitter Advertising
  • Affiliate Advertising
  • CMS Websites

Work history

Currently

Consultant in Strategic Marketing, Digital Business, Growth Hacking for startups and Digital Marketing

Owner

Oct 2016
  • Barcelona, Spain
  • Freelance
  • HIGHLIGHTS AND PORTFOLIO OVERVIEW * TELCO: Millicom - Tigo www.tigo.com.py (LATAM Market) * RETAILERS AND GLOBAL BRANDS: - Dark Dog Organic (US Market / www.darkdog-organic.com) - Burger King , Pepsi and Ballantine's (South America) - Stock and S6 Supermarkets (Paraguay / www.stock.com.py) * MAINSTREAM MEDIA: 2 TV channels, 6 most visited online portals in PY, 4 magazines and 1 newspaper. I developed their full digital strategy: Branding, eCommerce -if apply-, mobile UX, Project scope and measured every channel to understand ROI and impact.

2016

Digital Marketing Manager

Millicom

Mar 2013 - Oct 2016
  • Paraguay
  • Full Time
  • I developed their full digital strategy: Branding, eCommerce, mobile UX, Project scope and measured every channel to understand ROI and impact. Key projects delivered: - Facebook HQ (US Palo Alto) + Tigo Paraguay partnership strategy http://bit.ly/1bgGkx1 - Mobile portals project management and UX (web and apps) - Tigo Millicom Digital strategy (Social, Search, Display, SEO, SEM and owned channels) - Acquisition and UX improvement strategy for apps, eCommerce, self-care portals. - Developed a Digital Dashboard to track and understand CLV, usage, sales and more.

2013

Digital Manager

Grupo Vierci

Mar 2006 - Mar 2013
  • Paraguay
  • Full Time
  • I developed the full digital strategy: Branding, eCommerce, mobile UX, Project scope and measured every channel to understand ROI and impact. * RETAILERS AND GLOBAL BRANDS: - Burger King , Pepsi and Ballantine's (South America) - Stock and S6 Supermarkets (Paraguay / www.stock.com.py) * MAINSTREAM MEDIA: 2 TV channels, 6 most visited online portals in PY, 4 magazines and 1 newspaper. Key projects delivered: - Facebook HQ (US Palo Alto) + Tigo Paraguay partnership strategy http://bit.ly/1bgGkx1 - Mobile portals project management and UX (web and apps) - eCommerce portals strategy: BurgerKing.com.py (Delivery online), Stock SuperMarket: www.stock.com.py - Acquisition and UX improvement strategy for apps, eCommerce, self-care portals. - Developed a Digital Dashboard to track and understand CLV, usage, sales and more. Specialties: Marketing Strategy, eCommerce, Digital Marketing, Business and Brand Strategy, Innovation, CRM, Gamification, Marketing Research, Web and Apps development and UX, Social Media, Business intelligence, Web Analytics, PPC, SEM, SEO, Display, Mobile, Marketing Planning, Project management and Media Buying.

Education

2017

Master in Digital Business

The Valley Digital Business School

Aug 2016 - Mar 2017
  • Barcelona, Spain
  • Digital Business Model Growth Hacking Marketing Strategy Storytelling Analytics and Big Data Internet of Things Content disruption Design thinking

2009

Entrepreneurship, Marketing, Innovation

HSM Educacao

Mar 2005 - Mar 2009
  • Brazil