David Velázquez Alén
Available

David Velázquez Alén

Digital Marketing ManagerBarcelona, Spain
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David Velázquez Alén
Available

David Velázquez Alén

Digital Marketing ManagerBarcelona, Spain
About me
An international marketing and innovation professional with over 10 years of experience in developing digital strategies and solutions for global brands, mainstream media and retailers. I have a proven success record in expanding business and increasing revenue growth. A highly strategic mind, I understand how to connect, engage and convert an audience through different channels.
Projects
  • Digital Strategy for Spain Telco
    Digital Strategy for Spain Telco
  • Marketing strategy and concept building for brands in the US and Spain  (From Barcelona)
    Marketing strategy and concept building for brands in the US and Spain (From Barcelona)I developed the full digital strategy for brands in the US and Spain: Branding, eCommerce -if apply-, mobile UX, Project scope and measured every channel to understand ROI and impact. Here you'll find the presentation summary and some slides screenshots that was presented to every brand to help them achieve their business goals.
  • Concept building, branding and integrated strategy for US brand
    Concept building, branding and integrated strategy for US brandHelped brands to understand bet ways to connect with new consumer through simple and more relevant messages.
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Work history
    Consultant in Strategic Marketing, Digital Business, Growth Hacking for startups and Digital Marketing
    Barcelona, SpainFreelance
    HIGHLIGHTS AND PORTFOLIO OVERVIEW * TELCO: Millicom - Tigo www.tigo.com.py (LATAM Market) * RETAILERS AND GLOBAL BRANDS: - Dark Dog Organic (US Market / www.darkdog-organic.com) - Burger King , Pepsi and Ballantine's (South America) - Stock and S6 Supermarkets (Paraguay / www.stock.com.py) * MAINSTREAM MEDIA: 2 TV channels, 6 most visited online portals in PY, 4 magazines and 1 newspaper. I developed their full digital strategy: Branding, eCommerce -if apply-, mobile UX, Project scope and measured every channel to understand ROI and impact.
    Digital Marketing Manager
     - ParaguayFull Time
    I developed their full digital strategy: Branding, eCommerce, mobile UX, Project scope and measured every channel to understand ROI and impact. Key projects delivered: - Facebook HQ (US Palo Alto) + Tigo Paraguay partnership strategy http://bit.ly/1bgGkx1 - Mobile portals project management and UX (web and apps) - Tigo Millicom Digital strategy (Social, Search, Display, SEO, SEM and owned channels) - Acquisition and UX improvement strategy for apps, eCommerce, self-care portals. - Developed a Digital Dashboard to track and understand CLV, usage, sales and more.
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Skills
  • Digital Expertise
  • Acquisition Marketing
  • Eccomerce
  • Google Adwords
  • Google Adsence
  • Google Analytics
  • Facebook Advertising
  • Twitter Advertising
  • Affiliate Advertising
  • CMS Websites
Education
    Master in Digital Business
     - Barcelona, Spain
    Digital Business Model Growth Hacking Marketing Strategy Storytelling Analytics and Big Data Internet of Things Content disruption Design thinking
    Entrepreneurship, Marketing, Innovation
     - Brazil