An international marketing and innovation professional with over 10 years of experience in developing digital strategies and solutions for global brands, mainstream media and retailers. I have a proven success record in expanding business and increasing revenue growth. A highly strategic mind, I understand how to connect, engage and convert an audience through different channels.
Projects
- Marketing strategy and concept building for brands in the US and Spain (From Barcelona)I developed the full digital strategy for brands in the US and Spain: Branding, eCommerce -if apply-, mobile UX, Project scope and measured every channel to understand ROI and impact. Here you'll find the presentation summary and some slides screenshots that was presented to every brand to help them achieve their business goals.
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Work history
Consultant in Strategic Marketing, Digital Business, Growth Hacking for startups and Digital Marketing
Barcelona, SpainFreelance
HIGHLIGHTS AND PORTFOLIO OVERVIEW
* TELCO: Millicom - Tigo www.tigo.com.py (LATAM Market)
* RETAILERS AND GLOBAL BRANDS:
- Dark Dog Organic (US Market / www.darkdog-organic.com)
- Burger King , Pepsi and Ballantine's (South America)
- Stock and S6 Supermarkets (Paraguay / www.stock.com.py)
* MAINSTREAM MEDIA: 2 TV channels, 6 most visited online portals in PY, 4 magazines and 1 newspaper.
I developed their full digital strategy: Branding, eCommerce -if apply-, mobile UX, Project scope and measured every channel to understand ROI and impact.
Digital Marketing Manager
- ParaguayFull Time
I developed their full digital strategy: Branding, eCommerce, mobile UX, Project scope and measured every channel to understand ROI and impact.
Key projects delivered:
- Facebook HQ (US Palo Alto) + Tigo Paraguay partnership strategy http://bit.ly/1bgGkx1
- Mobile portals project management and UX (web and apps)
- Tigo Millicom Digital strategy (Social, Search, Display, SEO, SEM and owned channels)
- Acquisition and UX improvement strategy for apps, eCommerce, self-care portals.
- Developed a Digital Dashboard to track and understand CLV, usage, sales and more.
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Skills
- Digital Expertise
- Acquisition Marketing
- Eccomerce
- Google Adwords
- Google Adsence
- Google Analytics
- Facebook Advertising
- Twitter Advertising
- Affiliate Advertising
- CMS Websites
Education
Master in Digital Business
- Barcelona, Spain
Digital Business Model
Growth Hacking
Marketing Strategy
Storytelling
Analytics and Big Data
Internet of Things
Content disruption
Design thinking
Entrepreneurship, Marketing, Innovation
- Brazil