Projects credited in
- Dr. Martens AW17 #WORNDIFFERENTThe campaign was developed, art directed and produced by ODD and includes print, retail, film, digital and social media activation. Where previous campaigns have focused on singular characters that embody the brand, the new strategic platform of #WORNDIFFERENT brings together a group of characters to communicate a powerful message of diversity. The result is a campaign that embodies the reality of the brand today: not only worn by subcultures, but adopted by a diverse group of wearers united by