About me
With over 30+ years experience in the beauty industry i have accomplished much and experienced so much more.
The eternal child is alive and kicking and allows me to see things differently than most. Creative possibilities are endless.
My power pack is and will always be the people I work with. From the freshest of young minds to the most senior executives. It’s people that make magic happen.
Projects
- Makeup Service MenuFirst solo full creative project. Concept, format, casting, styling, direction, makeup looks, layout, text by me. Created numerous versions for use online and in stores. This was a first for the brand and can be seen in all M.A.C stores across the UK and Ireland. Location: Spring Studios London
Projects credited in
- MAC Cosmetics – WhatsYourThing#WhatsYourThing Everyone has a ‘thing’ that makes them ‘them’. A certain thing they do that underlines their individuality, whether it's the way they move, laugh, dance… a tattoo. That ‘thing’ includes beauty, too: One person may like a bold lip, for another, it’s all about skin. With ‘What’s Your Thing?’ we celebrate the individuality and self expression of Britain in all its eclectic glory, and dramatise how M.A.C helps people achieve that ‘thing’ with its iconic products. Glossy Award
- ASOS x MACASOS have released their latest Face + Body campaign, in collaboration with MAC Cosmetics. The accompanying film, directed by Leonn Ward, champions individuality and creative expression by highlighting the transformative and playful power of make-up. The cast of eight creative influencers includes the founder of gal-dem magazine Liv Little, performance artist Travis Albanza and drag queen/academic, Jacob Mallinson Bird. For the music, we sourced and licensed an 80s dance track – ‘Hassan’ by Fati21
Work history
M
M
Director of CreativeMAC Cosmetics
- London, United KingdomFull Time
18 years experience in the luxury sector working for the worlds leading cosmetic brand.
Various roles including education lead, director of Artistry and Director of Creative.
Collaboration projects with Spring Studios, Big Sky, ASOS, Selfridges London, Refinery 29 and the Smalls.
Skills
- Creative
- Creating
- Creative Approach
- Creative Briefs
- Creative Concept
- Creative Concepts
- Art
- Art Drawing
- Art Directing
- Proactive
- Problem Solving
- Product
- Education
- Training
- Employee Training
- Staff Training
- Bespoke Training
- Client Training
- Team Coaching
- Team Building
- Teamworking
- Creative Team
- Team Development
- Team Collaboration
- Leadership
- Team Leadership
- Project Leader
- Creative Leadership
- Creative Makeup
- Bridal Makeup
- FX Makeup
- Character Makeup
- Wedding Makeup
- Vintage Makeup
- Art Direction
- Project Co-ordination
- Project Development
- Project Direction
- Creative Projects