Projects credited in
- YouTube | More Than Just Viewers YouTube launched ‘More Than Just Viewers’, a new B2B campaign that highlights the platform’s unique ability to drive audience engagement, attention and action. As the platform’s watchtime increases, ‘More Than Just Viewers’ is an expression of the unique connection between YouTube’s audience and content and aims to show the human story behind “reach” and hero the faces behind the view counter. At the heart of the campaign is the long-form video, which brings to life this connection that You12
- BT | Being DeleBT has launched a new brand platform, Be There. It’s a new creative approach & it’s the first time BT have united one brand idea across all their marketing communications, all product areas from broadband to BT Sport & TV and for all audiences, consumer and business, UK and global. The aim of this film is to drive familiarity around the brilliant range of top live sport BT Sport has on the channel beyond just football - including exclusively live UEFA Champions League, 42 Premier League matches2
Work history
Junior Product Manager
At Ministry you are thrown in at the deep end from day one, and the sink or swim environment establishes those who are cut out to work in the music industry, as it is a highly competitive and ever changing environment. I am consistently challenged with different tasks and as no two days are ever the same you don’t know what the challenge will be. I work across multiple campaigns simultaneously, which are all at different stages ranging from concept to production of a TV advert, and the role demands that you know about every facet of each project at every stage. This role is extremely creative and I am heavily involved at all stages of the creative process allowing me to have full control of my products. I manage product marketing campaigns as well as the production of creative assets: TV Adverts, Print, POS, Press and Online. The experience that Ministry of Sound has given me is exceptional, as is demonstrated through my being promoted twice within the company since I joined 18 months ago. I have refined my project management skills, made great connections within the creative industry and had some incredible experiences that I will take with me and transfer to my next exciting career challenge.
Responsibilities
• Creating moodboards for packaging, print, digital and online advertising.
• Writing creative briefs based on conversations with the team for both album artwork and TV adverts.
• Delivering creative assets to support full marketing campaigns: TV Adverts, Print, POS, Press and Online.
• Working directly with external design agencies, production companies, freelance designers, ad agencies, PR agencies, media planners – ensuring that amends and direction is communicated effectively and that excellent relationships are maintained.
• Working closely with the in-house artwork team and overseeing and updating workflow documents.
• Shoot production including managing stylists, sourcing photographers, retouching and booking models/extras and negotiating costs/usage.
• Developing and implementing UK and international marketing campaigns including online, social, print and events.
• Reporting back to the team on updates of campaign and post campaign analysis.
• Devising and managing project timescales and ensuring all deadlines are achieved.
• Assigning/commissioning jobs and reporting regularly on a job’s status.
• Producing and managing creative budgets for my own projects.
• Creative research and image sourcing including agreeing rates, terms and licenses.
• Liaising with printers, attending press passes ensuring quality control.
Junior Creative Product Manager
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At Ministry you are thrown in at the deep end from day one, and the sink or swim environment establishes those who are cut out to work in the music industry, as it is a highly competitive and ever changing environment. I am consistently challenged with different tasks and as no two days are ever the same you don’t know what the challenge will be. I worked across multiple campaigns simultaneously, which are all at different stages ranging from concept to production of a TV advert, and the role demands that you know about every facet of each project at every stage. This role is extremely creative and I am heavily involved at all stages of the creative process allowing me to have full control of my products. I manage product marketing campaigns as well as the production of creative assets: TV Adverts, Print, POS, Press and Online. The experience that Ministry of Sound has given me is exceptional, as is demonstrated through my being promoted twice within the company since I joined 18 months ago. I have refined my project management skills, made great connections within the creative industry and had some incredible experiences that I will take with me and transfer to my next exciting career challenge.
Responsibilities
• Creating moodboards for packaging, print, digital and online advertising.
• Writing creative briefs based on conversations with the team for both album artwork and TV adverts.
• Delivering creative assets to support full marketing campaigns: TV Adverts, Print, POS, Press and Online.
• Working directly with external design agencies, production companies, freelance designers, ad agencies, PR agencies, media planners – ensuring that amends and direction is communicated effectively and that excellent relationships are maintained.
• Working closely with the in-house artwork team and overseeing and updating workflow documents.
• Shoot production including managing stylists, sourcing photographers, retouching and booking models/extras and negotiating costs/usage.
• Developing and implementing UK and international marketing campaigns including online, social, print and events.
• Reporting back to the team on updates of campaign and post campaign analysis.
• Devising and managing project timescales and ensuring all deadlines are achieved.
• Assigning/commissioning jobs and reporting regularly on a job’s status.
• Producing and managing creative budgets for my own projects.
• Creative research and image sourcing including agreeing rates, terms and licenses.
• Liaising with printers, attending press passes ensuring quality control.
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Skills
- Advertising
- Marketing PR
- Print Design
- Art Direction
- Presenting
- Budgeting
- Design
- Marketing
- Problem Solving
- Production Management
- Project Management
- Excel
- Office
- Powerpoint
- Word
Education
BA(Hons) Marketing Management
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Awards
Customer Connect Award
Awarded 2013 Ireland Winner for exceptional customer service - Ireland.