Projects
- Churn Analysis and Segmentation ProjectChurn Analysis for Telecom Sector · The objective of the project is to develop behavioural profile of the customer base and subsequently created churn prediction algorithm to enable effective and proactive churn management. The output of the algorithm will be utilized by the marketing teams on an ongoing basis to develop and fine tune the marketing initiatives for addressing customer churn across post-paid services. I have used statistical modelling technique- Logistic Regression analysis techn