I am a highly motivated individual, passionate about achieving a successful career within the fashion industry. Aspiring to be a creative, I have a key interest in visual communications and digital marketing. I am highly attentive and adaptable, offering a business mind as well as a creative flair. I thrive in challenging and high-pressure environments working hard to produce fresh ideas and develop my skills set to the next level.
Projects
- JD Live BriefThe brief included to produce advertising concepts targeting 18-30 age range. Considering a theme or combination of themes related to the overall trend of athleisure. In response to the live brief, I produced a S/S Womenwear 2020 collection for JD, targeting Generation Z. My work should give off a youthful, urban style with a fun and joyful approach through graphics and colour. I incorporated a variety of themes including "active meets urban lifestyle,' retro inspired styles, 90's street-wear a
- Revival of FCUK - Mock Brief"French Connection want to launch a gender-neutral clothing collection. You have been asked to research, design and produce a marketing concept for this launch. The concept should include media appropriate for an online and in-store launch." I developed a fashion marketing concept proposal based upon the industry-led brief and underpinned this proposal with appropriate contextualised research which included trend and branding considerations.
- Rewards ProgramI was given the task of taking control independently on creating a reward program for Mandy's Heaven customers. I had three weeks to complete this by. From the planning, designing and launching our rewards program I had to present my ideas to the team, collecting their ideas and opinions to finalise the finish design.
Work history
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Marketing InternMandy's Heaven
United KingdomInternship
Mandy's Heaven is an e-commerce clothing company and appointment only boutique. My role has allowed me to gain a unique insight into all aspects of a start-up business. My job role included:
- General admin duties
- Analysis of weekly figures so that decisions can be made regarding the marketing budget
- Website adjustments, including product creation and design features
- Analysing and tracking website traffic
- Competitor analysis’
- SEO and affiliate programmes
- Understanding the e-commerce industry and how to/the importance of developing an online presence
- Creating and monitoring email and social media campaigns
- Developing and maintaining an online presence on social media platforms - Facebook and Instagram
- Facebook Ads Manager
- Organising and directing weekly Facebook Lives
- Managing Stock
- Buying
- Building relationships with suppliers and making decisions on new collections
- Blog Posts
- Merchandising
- Sales
- Customer Service
- Creative Artwork
- Helping with photo shoots and editing on Photoshop and ADOBE Lightroom.
- Attending various shows and exhibition
Skills
- Print Design
- Digital Illustration
- Adobe Creative Suite
- Concept Generation
- Communication Skills
- Branding
- CAD Software
- Marketing Communications
Education
Fashion MarketingLeeds Beckett University
Leeds, United Kingdom
Including:
Visual communications for fashion
Fashion forecasting
Fashion branding
Fashion trend analysis
Contextual studies of the fashion industry
Consumer insights
Introduction to marketing communications.
Marketing planning
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GCSEThe Knights Templar School
United Kingdom
8 A-C GSCE Including:
Maths (B)
English (C)
Media (CC)
BTEC Art and Design (Distinction*)
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