JD Live Brief

The brief included to produce advertising concepts targeting 18-30 age range. Considering a theme or combination of themes related to the overall trend of athleisure. In response to the live brief, I produced a S/S Womenwear 2020 collection for JD, targeting Generation Z. My work should give off a youthful, urban style with a fun and joyful approach through graphics and colour. I incorporated a variety of themes including "active meets urban lifestyle,' retro inspired styles, 90's street-wear and 'art in fashion.' The images below present a selection of the content created mainly for their online website.