JD Live Brief

  • Denver Tuck

The brief included to produce advertising concepts targeting 18-30 age range. Considering a theme or combination of themes related to the overall trend of athleisure. In response to the live brief, I produced a S/S Womenwear 2020 collection for JD, targeting Generation Z. My work should give off a youthful, urban style with a fun and joyful approach through graphics and colour. I incorporated a variety of themes including "active meets urban lifestyle,' retro inspired styles, 90's street-wear and 'art in fashion.' The images below present a selection of the content created mainly for their online website.

JD Live Brief by Denver Tuck
JD Live Brief by Denver Tuck
JD Live Brief by Denver Tuck
JD Live Brief by Denver Tuck
JD Live Brief by Denver Tuck
JD Live Brief by Denver Tuck
Denver Tuck
Artworker