Derek Guo

Derek Guo

UX/UI designerLondon, United Kingdom
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Connections
Deniz Günsav
Emily Ledger
Derek Guo

Derek Guo

UX/UI designerLondon, United Kingdom
Projects
  • homie.rent
    homie.rentConcierge end-to-end home finding service for busy renters.
  • pi-top
    pi-topCase study: An EdTech start-up building the future of STEAM education.
Work history
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    Senior UX/UI Designerhomie.rent
    London, United KingdomFull Time
    • Started the position as a visual designer responsible for various branding assets, such as animation, motion graphics, website and a large volume of marketing content. • Later transitioned into leading everything UX as it became evident that UX was a better fit. I was responsible for the following: - Conducting usability research and tests - Data-driven analysis of existing user experience and user journey - User journey mapping - Creating and validating new UX/UI design from wireframe to final deployment - User behaviour research
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    Lead DesignerPi-Top
     - London, United KingdomFull Time
    • Joined the start-up at its conception as the Lead Designer that functioned as a creative director and a one-man-studio • Excellent multi-tasker as I was responsible for: - Art direction - Branding and packaging design - Product design, - Advertising design - UX/UI design - Photography - Video production - Motion graphics & animation - 3D texturing & rendering - Project management • Fresh brand identity in the maker market that grew with the company • Designed a unique working font set for the brand • Created unique product packaging in the EdTech space while working with a shoestring budget • Delivered a high volume of printed and online marketing material • Creatively utilised the little resources available to create all marketing imagery and videos. • Learned new software and skills on the go to create content relevant to current trends and technologies • Defined the brand’s audio and visual style in digital marketing
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Education
    BA (Hons) Graphic and Media Design
     - London, United Kingdom
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    Communication DesignArt Institute of Boston at Lesley University
     - Boston, United States