Diego Lopez De La Fuente
Available

Diego Lopez De La Fuente

Global Collaborations, Buying and Product Manager @ Monocle | MA, Creative DirectionLondon, United Kingdom
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Diego Lopez De La Fuente
Available

Diego Lopez De La Fuente

Global Collaborations, Buying and Product Manager @ Monocle | MA, Creative DirectionLondon, United Kingdom
About me
Global Collaborations, Buying and Product Manager at Monocle, a global media brand covering the best design, culture, business, and affairs. With more than 12 years of experience in the Interior Design and Design industries, I have a well-rounded vision of the B2B and B2C luxury markets and a critical understanding of the aesthetics and zeitgeist of the design industry. In my current role, I lead the contact and manage projects with brands located in Asia, Europe, and the US, creating products ranging from clothing, homeware, accessories, stationery, bags, beauty, and other lifestyle products. I oversee the entire product creation lifecycle, from ideation and planning to artistic direction and quality control, working across internal teams to keep projects on schedule and at the highest standards. I also leverage my interest and knowledge of trend forecasting, to bring innovative and collaborative solutions to the challenges and opportunities of the global design market.
Projects
  • Studio Altar :  Top Drawer 2020
    Studio Altar : Top Drawer 2020Lifestyle photoshoot for our 2020 collection of Textiles and Pottery "Daily Rituals"
  • Studio Altar :  Vestige 001
    Studio Altar : Vestige 001Studio Altar is a multidisciplinary design studio based in London and Amsterdam, established by Delphine Lejeune (Belgium) and Diego Lopez (Peru). Their practice is driven by a passion for traditional crafts and draws from the critical exploration of the crossover between vernacular aesthetics, history and cultural context of the communities the studio collaborates with. The main focus of Studio Altar is to preserve traditional artisanal techniques by creating narrative artefacts or engaging int
  • Art Direction: Lookbook for fashion brand
    Art Direction: Lookbook for fashion brand
  • MWL : Assistant Brand Manager - Studio Manager
    MWL : Assistant Brand Manager - Studio Manager
  • Handcrafted design : West Elm - HK Living - Weylandts - Restoration Hardware
    Handcrafted design : West Elm - HK Living - Weylandts - Restoration HardwareA selection of handcrafted designs developed for different clients on US, EU and Africa.
  • Branding :  MA Applied Imagination Festival - Central Saint Martins
    Branding : MA Applied Imagination Festival - Central Saint MartinsBranding management + Creative/ Art Direction + Graphic Design
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Projects credited in
  • LAB!
    LAB!Identity and catalogue design for the 2018 MA Applied Imagination Festival, CSM.
Work history
    Monocle logo
    Monocle logo
    Global Collaborations, Buying and Product ManagerMonocle
    London, United KingdomFull Time
    - Directed the use of the budget for buying and production. - Analyzed yearly sales to propose the annual roadmap and product strategy. - Managed and directed the overall collection range plan to maximise commercial and creative strategy. - Managed and directed the design, art and buying assistant team, ensuring stremlined processes and delivery dates. - Directed the collaboration projects with brands located in Asia, Europe and the US, overseeing the production pipeline of all products. - Managed the entire product creation lifecycle for products ranging from clothing, homeware, accessories, stationery, bags, beauty and other luxury products. - Responsible for product ideation and production schedule planning, making the initial contact with brands, and partners and sees the projects through to comple- tion. - Direct the artistic direction, including materials, overall appearance, finishing details, and colorways with guidance from the Creative Director, being accountable for sign-off and quality control. - Directed internal teams to keep projects on schedule and at the highest standard. - Direct, Monocle's design department to manage the creation of visual design elements needed for the promotion and launch of the retail products. - Led the communication strategy and production of the new drops, creating and overseeing the content for Magazine, E-commerce and Retail shops. Including photoshoots, campaign proposals and others. - Front face of the retail department in International fashion and design events.
    L
    L
    Associate Creative Director / Design ExpertLymited
    London, United KingdomFull Time
    Associate Creative Direction - Working closely with the creative director managing and supervising multiple projects and teams. - Ensuring resources are allocated according to project needs. - Overseeing the production of creative materials according to the branding guidelines and direction of the creative director. - Coordinating the pipeline of the collaborative team (Collections Dep. Admin, OPS, Marketing, Accounts) - Overseeing completion of projects by the delivery dates. - On-site assistance and coordination of events - Working closely with Accounts to produce budgets and margins for each project - Overseeing the brand identity and message consistency across channels following the guidelines provided by the Creative Director. - Coordinate the set up and actioning of ideas led by the Creative Director - Assistance on Graphic design tasks and production of Decks/Printed material. Events coordinator - Assistance on the ideation of ways to create a brand presence - Working on the Events calendar with the Creative Director - Coordination of budgets and resources ready for submit and sign off - Liaising with external suppliers. - Building event timeline to ensure deadlines are met. - Coordinating internal departments (setting up internal meetings). - First or Second point of contact on site for managing the event, Head of Design - Curate the selection of designers onboarded in the Design category - Research and contact new vendors - Business get for the category - Merchandising plan for the consignments - Review content and imagery for the design category Special Projects Lymited x Legends Tour Coordinated the execution and final selection with the legends team. Managed the margins of the overarching project. Lymited branding Oversaw and managed the production of packaging, gifting and special projects. Managed the production of the “Lymited Guide to Collect” coordinating with Marketing
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Skills
  • Creative Direction
  • Brand Strategy
  • Graphic Design
  • Branding
  • Fashion
  • Design Knitwear
  • Textiles
  • Trend Forecasting
  • Cultural Context
  • Concept Design
Education
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    MACentral Saint Martins (UAL)
     - London, United Kingdom
    Master in Arts - MAAICI : Design Studies. As a recent MA graduate in Design Studies from CSM (MAAIICI), I have gained hard skills in research and the ability to understand and map connections between different subjects. You could say I now see Venn diagrams everywhere. I have developed a reflective approach to research, by directing my studies not by the past, but by current and innovative voices in the fields of trends, sustainability and design. I also led the curation of events on the Degree Show of MAAICI and created the visual identity of the 2018 cohort. Recently, working in collaboration with the Culture and Enterprise Programme of Central Saint Martins, I developed "Disruptive Futures", a podcast that aims to work as an archive of student projects, role that helped me engage successfully with world renown studios, associations and artists such as Heatherwick Studio, Migrant Journal, Jack Self, Victoria Sin, Monocle Magazine, Fay TooGood, Studio Swine, and others.