Diego Lopez De La Fuente

Diego Lopez De La Fuente

Creative Project Manager / Creative DirectorLondon, United Kingdom
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Pip Jamieson
Sabine Zetteler
julian victoria
Diego Lopez De La Fuente

Diego Lopez De La Fuente

Creative Project Manager / Creative DirectorLondon, United Kingdom
About me
With 12 years of experience in the Interior Design and Design industries, I've managed complex projects with established stakeholders in the UK, Europe, and the US, granting me a well-rounded vision of the B2B and B2C luxury markets. As a high performing and organised team player, I’ve also lead and managed projects with interdepartmental teams and was responsible of budgets of £100k+. My interest and knowledge of trend forecasting provide me with a critical understanding of the aesthetics and zeitgeist of the design industry.
  • Studio Altar :  Top Drawer 2020
    Studio Altar : Top Drawer 2020Lifestyle photoshoot for our 2020 collection of Textiles and Pottery "Daily Rituals"
  • Studio Altar :  Vestige 001
    Studio Altar : Vestige 001Studio Altar is a multidisciplinary design studio based in London and Amsterdam, established by Delphine Lejeune (Belgium) and Diego Lopez (Peru). Their practice is driven by a passion for traditional crafts and draws from the critical exploration of the crossover between vernacular aesthetics, history and cultural context of the communities the studio collaborates with. The main focus of Studio Altar is to preserve traditional artisanal techniques by creating narrative artefacts or engaging int
  • Art Direction: Lookbook for fashion brand
    Art Direction: Lookbook for fashion brand
  • MWL : Assistant Brand Manager - Studio Manager
    MWL : Assistant Brand Manager - Studio Manager
  • Handcrafted design : West Elm - HK Living - Weylandts - Restoration Hardware
    Handcrafted design : West Elm - HK Living - Weylandts - Restoration HardwareA selection of handcrafted designs developed for different clients on US, EU and Africa.
  • Branding :  MA Applied Imagination Festival - Central Saint Martins
    Branding : MA Applied Imagination Festival - Central Saint MartinsBranding management + Creative/ Art Direction + Graphic Design
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Projects credited in
  • LAB!
    LAB!Identity and catalogue design for the 2018 MA Applied Imagination Festival, CSM.
Work history
    Associate Creative Director / Design ExpertLymited
    London, United KingdomFull Time
    Associate Creative Direction - Working closely with the creative director managing and supervising multiple projects and teams. - Ensuring resources are allocated according to project needs. - Overseeing the production of creative materials according to the branding guidelines and direction of the creative director. - Coordinating the pipeline of the collaborative team (Collections Dep. Admin, OPS, Marketing, Accounts) - Overseeing completion of projects by the delivery dates. - On-site assistance and coordination of events - Working closely with Accounts to produce budgets and margins for each project - Overseeing the brand identity and message consistency across channels following the guidelines provided by the Creative Director. - Coordinate the set up and actioning of ideas led by the Creative Director - Assistance on Graphic design tasks and production of Decks/Printed material. Events coordinator - Assistance on the ideation of ways to create a brand presence - Working on the Events calendar with the Creative Director - Coordination of budgets and resources ready for submit and sign off - Liaising with external suppliers. - Building event timeline to ensure deadlines are met. - Coordinating internal departments (setting up internal meetings). - First or Second point of contact on site for managing the event, Head of Design - Curate the selection of designers onboarded in the Design category - Research and contact new vendors - Business get for the category - Merchandising plan for the consignments - Review content and imagery for the design category Special Projects Lymited x Legends Tour Coordinated the execution and final selection with the legends team. Managed the margins of the overarching project. Lymited branding Oversaw and managed the production of packaging, gifting and special projects. Managed the production of the “Lymited Guide to Collect” coordinating with Marketing
    Co-FounderStudio Altar
    London, United KingdomFreelance
    Studio Altar is a multidisciplinary design studio based in London and Amsterdam. We work with artisanal communities in Peru designing, developing and importing handcrafted homeware collections (Textiles and Pottery) for the luxury market in the UK, US and EU. Achievements - Defined and managed the supply chain and distribution of the collections in the UK and EU. - Managed the business development of the studio by expanding our client database and shifting our sales strategy from offline to online marketplaces (1st dibs and Wolf and Badger ) - Secured the sponsorship and participation in six trade shows in the UK, EU and US during 2019-2021. - Successfully pitched and secured the entry of the Studio into the London Design Biennale 2020. - Secured product design projects for US wholesalers (West Elm, Crate and Barrel) Key responsibilities - Co-designing collections and art direction of the products. - Coordination of the product development and supply chain with the artisanal workshops in Peru. - Managing the B2B sales strategy for the UK, US and Europe. - Managing the pricing and expected annual turnover. - Overseeing the distribution in the UK. - Developed the annual marketing strategy of the Studio in line with the market trends response to the COVID19 pandemic. - Lead the business development strategy and assure funding and sponsorship for both cultural and business initiatives. - Finances and accounting of the budget. - CRM in the UK and US.
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  • Creative Direction
  • Brand Strategy
  • Graphic Design
  • Branding
  • Fashion
  • Design Knitwear
  • Textiles
  • Trend Forecasting
  • Cultural Context
  • Concept Design
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    MACentral Saint Martins (UAL)
     - London, United Kingdom
    Master in Arts - MAAICI : Design Studies. As a recent MA graduate in Design Studies from CSM (MAAIICI), I have gained hard skills in research and the ability to understand and map connections between different subjects. You could say I now see Venn diagrams everywhere. I have developed a reflective approach to research, by directing my studies not by the past, but by current and innovative voices in the fields of trends, sustainability and design. I also led the curation of events on the Degree Show of MAAICI and created the visual identity of the 2018 cohort. Recently, working in collaboration with the Culture and Enterprise Programme of Central Saint Martins, I developed "Disruptive Futures", a podcast that aims to work as an archive of student projects, role that helped me engage successfully with world renown studios, associations and artists such as Heatherwick Studio, Migrant Journal, Jack Self, Victoria Sin, Monocle Magazine, Fay TooGood, Studio Swine, and others.