Dionne Griffith

business / commuications director

London, United Kingdom
Locked Pro Plan feature


Projects credited in

About me

Dionne is a communications, business and brand development specialist based in London focusing on the creative industries. Over the last 23 years she has worked with some of the most respected names in international design, architecture and culture including Adjaye Associates, Pentagram, Wolff Olins, Peter Saville, Sebastian Conran Associates, Central Saint Martins, IDEO and The New Craftsmen. Roles have varied from strategic marketing, client relationship development and communications consultancy to editorial, PR and curating. She loves building relationships and maintaining a wide network of contacts in the creative industries and contemporary art in London, Paris, Berlin, New York, San Francisco, Los Angeles and Hong Kong. Most recently as business development and communications director at United Visual Artists and its sister studio Another Space, she is helped initiate and develop projects with Nowness, Day for Night (Houston), MONA (Tasmania), Fondation Cartier, Pace Development (Thailand) / Büro Ole Scheeren, Paris Opéra Ballet, Nike, Google Creative Lab, Cartier Fine Jewellery, Selfridges and Bureau Betak. For UVA’s collaboration with The Bomb she jointly led the project’s first staging at Gotham Hall, NYC and remains involved with the project's creative team. At Adjaye Associates Dionne was responsible for collaborations and relationships with artists, collectors, gallerists, special projects and museum exhibitions including Salon 94, Design Miami, Chris Ofili, Adam Lindemann, Nicolas Berggruen, the Whitechapel Gallery and the Studio Museum, Harlem. She also worked closely with Sir David Adjaye on all potential and existing client relationships, civic building competitions and proposals. Her work has also included commissioning content for books and special projects, and collaborating with writers and curators on exhibitions and workshops such as Design Like you Give a Damn at the House of St Barnabas with Wolff Olins, Slow Tech: Designs for Digital Downtime at Protein Gallery and DESIGNING_SOUTHAFRICA’S ‘A Nation Under Construction’ for the 2012 British Council International Architecture and Design Showcase. Dionne has as Master’s from the University of London Institute of Paris and a BA in English Literature and History of Art from the University of Leeds. Her passions include music, literature and photography.


  • Events
  • Marketing PR
  • Visual Arts
  • Editing
  • Client Services
  • Design
  • Marketing
  • Marketing Strategy
  • Communications
  • Client Management
  • Creative Thinking
  • Copywriting

People I’ve worked with

Companies I’ve worked with

  • Pentagram


    • Design
  • Wolff Olins

    Wolff Olins

    • Design
  • Clever Boxer

    Clever Boxer

    • Events
  • I


    Work history



    Heyday London

    Aug 2017
    • London, United Kingdom
    • Freelance
    • Freelance consultant specialising in marketing, brand and business development advice for creatives companies and individuals in design, architecture, arts and culture


    Senior Director Business Development

    United Visual Artists and Another Space

    Oct 2014 - Jul 2017
    • London, United Kingdom
    • Freelance
    • Now communications director and formerly full-time new business, client relationship development and future commissions for artworks, installations and spatial design projects. Working with curators, marketing and brand directors, property developers architects and technology companies including Pace Development (Thailand), British Land, Nike, Bureau Betak, MONA, Fondation Cartier, Paris Opéra Ballet, Selfridges, FutureCity, Allies & Morrison, Google Creative Lab and AKQA.


    Mar 2013 - Sep 2014
    • London, United Kingdom
    • Full Time
    • Wolff Olins has offices in London, Dubai, New York and San Francisco and works with clients across the world. Always with the business development objectives in clear view, this role covers the four offices and is about reputation management through: Developing and promoting thought leadership Curating and hosting events for target and current clients Nurturing relationships with potential collaborators Keeping the media up-to-speed on our latest thinking and projects Ensuring our teams is attending and speaking at conferences around the world


    Sep 2012 - Mar 2014
    • London, United Kingdom
    • Full Time
    • Part-time maternity cover for Senior Research Fellow, Fashion in Film


    Marketing & Communications


    Oct 2009 - Mar 2013
    • London, United Kingdom
    • Freelance
    • Marketing consultant, copywriting and editorial advice for design, architecture, art and education sectors.


    Communications & Business Development Director

    Adjaye Associates

    Mar 2007 - Aug 2009
    • London, United Kingdom
    • Full Time
    • External-facing role with responsibilities including: New business - writing bespoke proposals, competition entries and RFPs for major public buildings. - Client servicing and pitching to VIPs, HNWIs. - building teams and relationships with collaborators including artists, curators, museums, consultants - media relations (print, TV, radio and online internationally) Books publishing contracts, managing contributors, production, project management PR Building launches and competition wins Exhibitions (international touring exhibition launches, developing concepts and proposals for new shows in Europe, Japan and US) Special projects Promotion of pavilions, artworks, limited edition pieces, events Marketing materials, brand identity and digital media (strategy and implementation)




    Oct 2001 - Feb 2007
    • London, United Kingdom
    • Freelance
    • Working with digital media studios, branding consultancies, graphic designers, industrial designers, arts organisations and architects, Dish offered marketing and communications expertise, strategic business understanding and experience in the brand development of creatively focused companies.


    Communications Manager


    Mar 1999 - Sep 2001
    • London, United Kingdom
    • Full Time
    • Internal and external communications, brand development and PR for Deepend London and Deepend Worldwide. Key achievements and responsibilities included: Brand & communications development strategy for Deepend London and worldwide offices in Rome, New York, San Francisco, Toronto and Sydney. New business: Digital marketing strategies, client servicing, content and copywriting for arts/creative clients and consumer brands including: showSTUDIO, Royal College of Art, General Assembly for Selfridges, Jay Jopling/White Cube, Bass Brewers Creative reputation management & creative R&D Special projects and brokering sponsorship relationships with: Institute of Contemporary Art, RSA, D&AD, Designers Block, Hyper Island, The Sorrell Foundation/ joinedupdesignforschools, Open House, British Council, the Royal College of Art, Dazed & Confused External media relations and PR


    Project Coordinator & New Business Assistant

    Cartlidge Levene

    May 1998 - Mar 1999
    • London, United Kingdom
    • Full Time
    • • Researching and collating information for client projects and PR • Assisting with new business pitches • Office management and organisational responsibilities for the design team and creative director • Print specification


    Archives & Communications


    Aug 1994 - May 1998
    • London, United Kingdom
    • Full Time
    • • Assisting the Partners with new business presentations and writing proposals • Writing project descriptions and the internal newsletter • Regular contact with clients: Swatch, United Airlines, Crafts Council and the Savoy Group • Profile-building projects and PR such as exhibitions, books, competitions • Pentagram Gallery – working with artists, organising private views, hanging and framing work



    MA Paris Studies History and Culture


    Oct 2010 - Jun 2011
    • Paris, France
    • MA Paris Studies History and Culture


    Inspire; Curatorial Practices in Contemporary Arts and Culture

    Arts Council England

    Jan 2006 - Dec 2006
    • London, United Kingdom
    • Part-time course, part of the Inspire programme


    English and History of Art

    University of Leeds

    Oct 1991 - Jun 1994
    • Leeds, United Kingdom
    • Bachelor of Arts, Joint Honours