About me

I am a London-based creative with a passion for sneakers. I specialise in design for print, creative concepts and art-directing, and giving top-shelf referrals for the best current footwear.

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Projects

• 48

  The Body ShopA small project focusing on some of the wider accessories in the handcare range. A quick turnaround with limited resources and time due to covid. I think, a successful outcome despite the obstacles.
• 9

  Digital Vector Illustrations
• 4

  Editorial Layouts
• 19

  Bastille Day email for mooA simply executed email to promote moo’s new product range to their French customer base, offering a ‘Bastille day’ celebratory discount.
• 6

  Recent cover illustrations that I have art-directed
• 6

  #FRIDAYFEELING MOOOne in a series of short animations I created for MOO.com. Photography and animation by Georgie Lord

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Projects credited in

• 2

  Sourcing Story: Shea ButterI was carefully selected to travel for this unique content creation exercise. This first-hand experience allowed me to not only capture the essence of the shea butter creation process but also forge a deeper connection with the incredible women behind this iconic product. The task at hand was not merely about showcasing the shea butter creation process; it was about bringing forth the empowering stories of the women behind it. Through a lens of respect, tastefulness, and unyielding beauty, I ca
• 2

  Hydration BoostedSpearheaded a comprehensive 360° campaign spotlighting the transformative benefits of The Body Shop’s revered Vitamin E skincare range. Focusing on the iconic Vitamin E range, I meticulously crafted a visual narrative that not only highlights the skincare benefits but also champions a deeper connection with the audience. Hydration, a core element of the range, takes centre stage, with each frame resonating with a sense of replenishment, vitality and beautiful skin! My commitment to diversity e
• 3

  The Body Shop ShowreelAs I'm sure most of you will have seen in the news, The Body Shop is going through some radical change in an attempt to make the business profitable again. With this, they have unfortunately made a number of my colleagues (and friends) redundant, who are some of the most talented people I've worked with. This showreel shows just some of the amazing work we've achieved together in the past 2 years. I urge hiring managers to prioritise The Body Shop candidates in creative roles you're advertising

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Work history

Mid weight graphic designerThe Body Shop
Jan 2019London, United KingdomFull Time
Working with the creative international design team.
Art DirectorMOO
Jun 2018 - Aug 2018London, United KingdomFreelance
At Moo I primarily worked as an art-director, creating content for the social channels. I additionally worked in tandem with the US design team to create new bespoke material for the business consumers.

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Skills

• Graphic Design
• Design Guidelines
• Management
• Art and Creative Direction
• Concept Creation

Education

BAUniversity of The Arts London (UAL)
Sep 2008 - Jun 2011London, United Kingdom
Ba In Graphic Design & Foundation Degree In Design Practice: 2.1

Awards

Commendation in PhotographyD&AD
The project brief was set by D&AD in 2010. The task was to 'convey the image of a brand without using any copy to describe the imagery'. The images won a commendation. http://cargocollective.com/dionnehelene/Carhartt-X-D-AD-photogrpahy-brief