I am a London-based creative with a passion for sneakers. I specialise in design for print, creative concepts and art-directing, and giving top-shelf referrals for the best current footwear.Locked Pro Plan feature
Working with the creative international design team.
This is an on-going project. I work directly with the CEO and CD of the company to update the companies physical materials to be inline with a brand overhaul. This includes designing risk assessments, case studies, user guides and other informational documentation that is used to send out to both existing and new clients. I have recently set up a series of social media channels for the brand and am working with the staff to teach them how to use these applications to grow their customer interactions and build an organic but relevant audience.
At Moo I primarily worked as an art-director, creating content for the social channels. I additionally worked in tandem with the US design team to create new bespoke material for the business consumers.
I worked for Evans as an artworker. I mostly provided support for the design and repro team resizing and proofing large format graphics for in-store displays.
I worked with the creative team at Matrix as a designer across a variety of projects, ranging from mocking up presentations to designing their bi-annual trend magazine. Some examples of this project can be seen in my project list.
I am working with Stan, the company owner to help him build an online presence for his business via specific social media channels. His aim is to build a relevant following in his field in order to create a more local network of relationships. Our aim is to create a drone-filmed series, based on panoramic shots of the landscapes that he builds.
Warm Street is a PR agency that commissioned me to create a Zine for the launch of a new app Hubrick. The agency supplied imagery and copy and gave me free reign to create something that I felt worked within the guidelines of the app. This was a thoroughly liberating experience as it allowed me to flex my creative ability.
I was brought in by the company CEO to act as an additional designer working on an edition of 'Premier Tax Free' magazine. During the month that I worked with the team I helped to create spreads for luxury brands, advertisements and I also created templates for design the in-house designers could use to create their own spreads in a uniform style. I also worked specifically on the advertisements supplied by brands to check the specs in order to proof them for print.
As the deputy artworker at Shop, my daily responsibilities range from managing the design teams schedule, to liaising with the international marketing managers. My main priorities include designing, art-working and proofing approximately 26 magazines solo, per year. I then proof a further 60 editions throughout the year. I work with the picture team to art-direct bespoke magazine covers; which also entails sourcing illustrators, writing the directive’s and commissioning the talent. Most recently I have been helping to create a new app by designing, testing and publishing both English and foreign language adaptations of the magazines on a digital platform, which is hosted on wordpress. As a print designer this has been an immensely educational task as it requires you to design in a completely different way. From a more managerial aspect, I mentor the design team and set quarterly targets to help maintain and improve the high-standard of work, and help individuals to create their own career strategies.
Ba In Graphic Design & Foundation Degree In Design Practice: 2.1
The project brief was set by D&AD in 2010. The task was to 'convey the image of a brand without using any copy to describe the imagery'. The images won a commendation. http://cargocollective.com/dionnehelene/Carhartt-X-D-AD-photogrpahy-brief