About me

I am a London-based creative with a passion for sneakers. I specialise in design for print, creative concepts and art-directing, and giving top-shelf referrals for the best current footwear.

QuestionsProjectsExperienceTeam

Projects

• 48

  The Body ShopA small project focusing on some of the wider accessories in the handcare range. A quick turnaround with limited resources and time due to covid. I think, a successful outcome despite the obstacles.
• 9

  Digital Vector Illustrations
• 4

  Editorial Layouts
• 19

  Bastille Day email for mooA simply executed email to promote moo’s new product range to their French customer base, offering a ‘Bastille day’ celebratory discount.
• 6

  Recent cover illustrations that I have art-directed
• 6

  #FRIDAYFEELING MOOOne in a series of short animations I created for MOO.com. Photography and animation by Georgie Lord

+ View all

Projects credited in

• 2

  The Body Shop ShowreelAs I'm sure most of you will have seen in the news, The Body Shop is going through some radical change in an attempt to make the business profitable again. With this, they have unfortunately made a number of my colleagues (and friends) redundant, who are some of the most talented people I've worked with. This showreel shows just some of the amazing work we've achieved together in the past 2 years. I urge hiring managers to prioritise The Body Shop candidates in creative roles you're advertising
• 30

  adidas Originals x DEERUPTTo extend Deerupt story through London creative partners and channels working with an open source framework delivering a targeted authentic output. Collaborated with 10 creatives: Ashley Verse Big Eyes Little Soles Crack Stevens FILFURY Filmawi Machine Operated Mason London Morgan Weekes Netti Hurley Pxssy Palace
• 12

  MOO Friday Feeling - WimbledonA stop-motion animation shot to celebrate the weekend & the start of Wimbledon on Twitter, Instagram and Facebook. Art directed by Dionne Helene.

Work history

Mid weight graphic designerThe Body Shop
Jan 2019London, United KingdomFull Time
Working with the creative international design team.
Art DirectorMOO
Jun 2018 - Aug 2018London, United KingdomFreelance
At Moo I primarily worked as an art-director, creating content for the social channels. I additionally worked in tandem with the US design team to create new bespoke material for the business consumers.

+ Show more

Skills

• Graphic Design
• Design Guidelines
• Management
• Art and Creative Direction
• Concept Creation

Education

BAUniversity of The Arts London (UAL)
Sep 2008 - Jun 2011London, United Kingdom
Ba In Graphic Design & Foundation Degree In Design Practice: 2.1

Awards

Commendation in PhotographyD&AD
The project brief was set by D&AD in 2010. The task was to 'convey the image of a brand without using any copy to describe the imagery'. The images won a commendation. http://cargocollective.com/dionnehelene/Carhartt-X-D-AD-photogrpahy-brief