Salut! I'm Dom, a British/French freelance graphic designer, editor and mentor based in East London.
Working with great people to bring game-changing ideas to life is what I live for. Trained as a traditional designer and printmaker, I now combine my craft-led approach with strategic thinking in the world of branding.
As a firm believer in lifting as you climb, I also champion emerging creatives via community platform The Arena. Having interviewed some of the worlds most inspiring creatives, I’ve been described (by myself) as a Robin Hood, stealing knowledge from the wise and sharing it with emerging creatives.
Should you want to collaborate with me or The Arena, just reach out! I’m always up for a chat and a croissant �
Personal website: domedwards.com
Join the community: thearena.org.uk
Instagram: @thearenauk
Email: dom@thearena.org.uk
Projects
- Ish – Branding & identityThe new plant-based seafood eatery, protecting the future of the ocean. The Challenge: To change the image of plant-based foods, motivate people to eat less fish and get people to join the journey in protecting the future of the ocean. The solution: With a distinctive name, playful copywriting and a bold visual identity, the brand makes a big splash in an emerging market.
- Lauren Archer – Artist identityJazz infused pop meets nature inspired storytelling. The Challenge: Known for her work in drum and bass music, Lauren needed a brand that showcased the direction of her new sound. The solution: A visual language and aesthetic that captures the dualities in Lauren’s musical craft, reflecting both raw and beautiful messages.
- Copthall Estates – Logo identityModern real estate built on a rich heritage. The challenge: Capture the story of Copthall Estates, a modern real estate company, with a heritage dating all the way back to the 1920s. The solution: An identity is born out of a ‘CE’ monogram derived from the modern serif typeface Berlingske. The mark is used confidently throughout the identity as a symbol. The identity achieves a modern yet traditional feel through the colour palette and foil printed details.
Work history
Co-founder & EditorThe Arena
London, United KingdomPart Time
L
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PrintmakerLondon Centre for Book Arts
- London, United KingdomPart Time
+ Show more
Skills
- Graphic Design
- Branding Design
- Information Design
- Web Design
- UX
- UI
- Editorial Design
- Mentoring
- Data Visualisation
Education
(BA hons) Graphic DesignUniversity of Portsmouth
Portsmouth, United Kingdom
Awards
ISTD AwardInternational Society of Typographic Designers (ISTD)