About me

I'm a former music journalist now working as a freelance creative and brand strategist and all-round marketing consultant. My previous clients include Loud and Quiet magazine, SEAT, Seven C3, Nice and Serious and Pentagram Design.

PostsProjectsExperienceTeam

• On the lookout for someone to help me out with media sales/sponsorships/brand partnerships for a music magazine/podcast series.
• A client that I'm working with is looking for some freelance PR support with connections in the tech, start-up and finance media.

Projects

• 25

  Pentagram DesignAgency communications, social and experiential strategy for Pentagram Design - the world's largest independent design agency.
• SEAT x Loud And Quiet - Created In BarcelonaCreative strategy and campaign management for Created in Barcelona - a social media partnership between SEAT and Loud And Quiet that ran during Primavera 2018. (I also made the music)
• Loud And Quiet x This is Soho - Bands Buy RecordsCreative and digital strategy for a Loud And Quiet\This Is Soho partnership for Record Store Day
• Why I SkateWe were challenged to highlight the link between Travel Insurance and activity travel. The problem is that insurance is boring, but skaters using is not. Skating encourages the traveller, rewards the adventurous, and has the uncanny ability to unite disparate cultures and generations, no matter how great the divide. That's why we decided to tell the stories of why skateboarders skate. Why I Skate told three unique stories of skateboarders travelling the world to follow their passion. As a res
• 2

  Yuri Suzuki's ElectroneumCommunication Strategy for the launch of the Electroneum - Yuri Suzuki's reimagining of Raymond Scott's A.I powered composition engine.
• Escape From DullEscape From Dull was a social-led campaign that aspired to establish Maria Casino as a new challenger brand on a limited budget. Developing a brand strategy that centred on the idea of 'where there’s adventure, there’s reward', we partnered with gaming channel Yogscast and challenged their CEO to get as far away from the tiny Scottish village of Dull as possible in just 12 hours. With no money, his wits, and a bag of really rubbish items to barter with, our live event followed his twisted jou

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Projects credited in

• 1

  InsureandGo - Discover InterestingHow do you make people care about travel insurance? As part of my work with InsureandGo, I was responsible for the realignment of their creative content campaigns. This involved creating a separate unbranded online identity in the form of Discover Interesting and directly working with communities and influencers to craft interesting stories about the people and activities they insure.

Work history

Senior StrategistM&C Saatchi
Mar 2021London, United KingdomFull Time
Shaped the strategy and development of a major behaviour change campaign that targets a global youth audience. Working closely with in-house and external content creators, our team has developed a youth media brand crafted around an omnichannel content strategy designed to align with the media habits of our target audience.
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Freelance StrategistFreelance
Mar 2018London, United KingdomFreelance
Freelance strategist specialising in brand strategy, social and content strategy and marcomms. Clients include IRIS, Forward Partners We Are Social, Virgin Atlantic, Mars, Nice and Serious, Gravytrain, Seven C3 and Hot Icarus and Healthily.

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Skills

• Advertising
• Marketing PR
• Music
• Journalism
• Social Media Marketing
• Indesign
• Office
• Photoshop
• Powerpoint
• Word
• Strategy
• Feature Article Writing
• Agency
• Artist-brand Partnerships
• Brand Partnerships
• Creative

Education

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PhysiologyThe University of Leicester
Aug 2001Leicester, United Kingdom

Awards

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Best of Use of Influencer MarketingMasterclassing Awards