I'm a former music journalist now working as a freelance creative and brand strategist and all-round marketing consultant. My previous clients include Loud and Quiet magazine, SEAT, Seven C3, Nice and Serious and Pentagram Design.
- We were challenged to highlight the link between Travel Insurance and activity travel. The problem is that insurance is boring, but skaters using is not. Skating encourages the traveller, rewards the adventurous, and has the uncanny ability to unite disparate cultures and generations, no matter how great the divide. That's why we decided to tell the stories of why skateboarders skate. Why I Skate told three unique stories of skateboarders travelling the world to follow their passion. As a res
- Escape From Dull was a social-led campaign that aspired to establish Maria Casino as a new challenger brand on a limited budget. Developing a brand strategy that centred on the idea of 'where there’s adventure, there’s reward', we partnered with gaming channel Yogscast and challenged their CEO to get as far away from the tiny Scottish village of Dull as possible in just 12 hours. With no money, his wits, and a bag of really rubbish items to barter with, our live event followed his twisted jou
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Projects credited in
- How do you make people care about travel insurance? As part of my work with InsureandGo, I was responsible for the realignment of their creative content campaigns. This involved creating a separate unbranded online identity in the form of Discover Interesting and directly working with communities and influencers to craft interesting stories about the people and activities they insure.
MarketingLoud and Quiet
London, United KingdomFreelance
Marketing lead at one of the UK’s largest independent print music magazines. Faced with shrinking ad revenues as many former buyers move their budget to digital, I’ve overseen a shift in brand strategy to a category-focused media brand with flex across events, brand partnerships, podcasts and subscriptions.
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- Marketing PR
- Social Media Marketing
- Feature Article Writing
- Artist-brand Partnerships
- Brand Partnerships