Dominic Haley Strategist and Marketing Manager | The Dots

Dominic Haley

Strategist and Marketing ManagerLondon, United Kingdom
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Dominic Haley

Strategist and Marketing ManagerLondon, United Kingdom
About me
I'm a former music journalist now working as a freelance creative and brand strategist and all-round marketing consultant. My previous clients include Loud and Quiet magazine, SEAT, Seven C3, Nice and Serious and Pentagram Design.
  • Pentagram Design
    Agency communications, social and experiential strategy for Pentagram Design - the world's largest independent design agency.
  • Loud And Quiet x This is Soho - Bands Buy Records
    Creative and digital strategy for a Loud And Quiet\This Is Soho partnership for Record Store Day
  • Why I Skate
    We were challenged to highlight the link between Travel Insurance and activity travel. The problem is that insurance is boring, but skaters using is not. Skating encourages the traveller, rewards the adventurous, and has the uncanny ability to unite disparate cultures and generations, no matter how great the divide. That's why we decided to tell the stories of why skateboarders skate. Why I Skate told three unique stories of skateboarders travelling the world to follow their passion. As a res
  • Yuri Suzuki's Electroneum
    Communication Strategy for the launch of the Electroneum - Yuri Suzuki's reimagining of Raymond Scott's A.I powered composition engine.
  • Escape From Dull
    Escape From Dull was a social-led campaign that aspired to establish Maria Casino as a new challenger brand on a limited budget. Developing a brand strategy that centred on the idea of 'where there’s adventure, there’s reward', we partnered with gaming channel Yogscast and challenged their CEO to get as far away from the tiny Scottish village of Dull as possible in just 12 hours. With no money, his wits, and a bag of really rubbish items to barter with, our live event followed his twisted jou
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Projects credited in
  • InsureandGo - Discover Interesting
    How do you make people care about travel insurance? As part of my work with InsureandGo, I was responsible for the realignment of their creative content campaigns. This involved creating a separate unbranded online identity in the form of Discover Interesting and directly working with communities and influencers to craft interesting stories about the people and activities they insure.
Work history
    MarketingLoud and Quiet
    London, United KingdomFreelance
    Marketing lead at one of the UK’s largest independent print music magazines. Faced with shrinking ad revenues as many former buyers move their budget to digital, I’ve overseen a shift in brand strategy to a category-focused media brand with flex across events, brand partnerships, podcasts and subscriptions.
    Communications ManagerPentagram
     - London, United KingdomFreelance
    Communications and agency marketing for Pentagram Design. Looked after the London offices social channels, brand publishing, press communications and events strategy.
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  • Advertising
  • Marketing PR
  • Music
  • Journalism
  • Social Media Marketing
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Strategy
  • Feature Article Writing
  • Agency
  • Artist-brand Partnerships
  • Brand Partnerships
  • Creative
    Best of Use of Influencer MarketingMasterclassing Awards