InsureandGo - Discover Interesting
How do you make people care about travel insurance? As part of my work with InsureandGo, I was responsible for the realignment of their creative content campaigns. This involved creating a separate unbranded online identity in the form of Discover Interesting and directly working with communities and influencers to craft interesting stories about the people and activities they insure.
Results included:
- 1053% Incremental YoY Uplift
- +294% visibility improvement
- Wide range of coverage in publications such as Outdoors Radar, Let’s Explore Magazine, Wild and Jungles In Paris
- Shortlisted for Best Search Campaign at the UK Agency Awards
- Shortlisted for best Search Marketing Campaign at the Marketing Week Masters
- Shortlisted for Best Use of SEO at the UKDX Awards
