Projects
- InsureandGo - Discover InterestingHow do you make people care about travel insurance? As part of my work with InsureandGo, I was responsible for the realignment of their creative content campaigns. This involved creating a separate unbranded online identity in the form of Discover Interesting and directly working with communities and influencers to craft interesting stories about the people and activities they insure.
Projects credited in
- Escape From DullEscape From Dull was a social-led campaign that aspired to establish Maria Casino as a new challenger brand on a limited budget. Developing a brand strategy that centred on the idea of 'where there’s adventure, there’s reward', we partnered with gaming channel Yogscast and challenged their CEO to get as far away from the tiny Scottish village of Dull as possible in just 12 hours. With no money, his wits, and a bag of really rubbish items to barter with, our live event followed his twisted jou
- Why I SkateWe were challenged to highlight the link between Travel Insurance and activity travel. The problem is that insurance is boring, but skaters using is not. Skating encourages the traveller, rewards the adventurous, and has the uncanny ability to unite disparate cultures and generations, no matter how great the divide. That's why we decided to tell the stories of why skateboarders skate. Why I Skate told three unique stories of skateboarders travelling the world to follow their passion. As a res
Skills
- Marketing Strategy
- Ad Copywriting
- Copywriting
- Marketing
- Storyboarding
- Digital Campaigns
- Digital Communications
- Digital Strategy