An ambitious and driven communications and events specialist with experience in devising and implementing diverse communication and marketing campaigns within, ethical fashion/living, the fast-moving consumer goods sector and social advocacy.
Expertise in communications, brand strategy, agency management, project management, and event planning and production.
Projects
- Let's Talk about the 'S' Word. What does Sustainability mean to you?With the likes of @Nike announcing earlier this week that they’ve signed an agreement to source 100% renewable energy for their production facilities in Europe, to fast-fashion brands bringing one-off ‘Green’ clothing collections to the high-street - everyone’s talking about the 'S' word. But what does the term 'Sustainability' ACTUALLY mean in regards to fashion? The answer varies from brand to brand. It can incorporate humanitarianism, fair trade, animal rights, business ethics, the en
- Ethical Fashion Expert at Berlin Fashion WeekAn interactive 3-day event connecting, sharing and learning from individuals and brands who are at the forefront of sustainable fashion. In addition to our clean beauty and ethical fashion showroom, we hosted 11 talks in 3 days featuring 26 speakers from all around the world who are tackling fundamental issues in the industry. From ‘TOMS Commitment to Social Consumerism’ to ‘What is More Sustainable: Leather VS. Vegan Leather’
Work history
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FounderSustainable Hustle
London, United KingdomFull Time
- Sustainable Hustle is a platform propelling sustainable fashion initiatives to engage and educate consumers on how to shop and live more sustainably.
- Working with a diverse range of brands and key stakeholders, I am experienced in building and cultivating relationships as a regarded ethical fashion expert and advocate for business as a force for good.
- I work directly with brands to provide specialist marketing assistance in event production, marketing, and PR. Recent work includes: Fashion Expert and Event Production for Mochni.com at Berlin Fashion Week.
- An experienced researcher, I plan, edit, write sharable and memorable assets/visual content that is informative and engaging.
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Assistant PR ManagerNewell Brands
- London, United KingdomFull Time
- Having built and retained credibility with the consumer media and key influencer networks, I am experienced in cultivating long lasting relationships that ensure best results, as well as, the ability to deal with challenging, technical enquiries from the press and external organisations.
- I have assisted in the management of large-scale brand press and influencer events providing me with excellent organisation skills and the ability to thrive in high-pressure environments.
- Managing the activation of EMEA P.R campaigns and PR agency, Cohn and Wolfe (WPP) across a diverse portfolio of brands including: Baby Jogger (UK, France, and Germany), Yankee Candle, Crock-Pot and Breville representing brand’s specific marketing and communication objectives.
- Having worked closely with internal brand stakeholders, I have an acute understanding of individual brand strategy, that has provided me with the ability to represent brand interest within both the strategic planning and activation of communication campaigns.
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Skills
- Marketing
- Public Relations
- Communications
- Events PR
- Marketing Strategy
- Brand Management
- Brand Marketing
- Consumer PR
- Media Relations
- Sustainable Fashion
Education
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BSc Social AnthropologyUniversity of Manchester
- Manchester, United Kingdom
Carried out in-depth ethnographic fieldwork for my third-year dissertation, The Politics of Space: Gentrification in East London.