With 10+ years of work in television and entertainment, I create, manage and market award-winning campaigns and innovative content for global brands across international territories.
Highly skilled in:
- content with a twist
- creative direction
- brand guardianship & brand strategies
- visual storytelling
- cross-platform campaigns
- branded content
- motion design & post production
- managing creative teams
But also:
- pop culture & counterculture (I don't discriminate)
- Netflix and all clever entertainment
- digital & tech trends
Projects
- Cartoon Network - Women's day- CLIO ENTERTAINMENT AWARDS 2019: SILVER "TV/STREAMING" - PROMAX GLOBAL EXCELLENCE 2019 WINNER GOLD "BEST CHILDREN CLIP-BASED SPOT" - PROMAX AFRICA 2018 WINNER GOLD "BEST CHILDREN'S PROMO" How to promote a Women’s Day stunt without alienating boys? By portraying strong female leads in a music video. The spot was fully made in-house with compositing in 1 week. The audience of the slot grew of +187% and we had +208% kids tuning in compared to last year's stunt ! On Facebook the spot has reached
- CARTOON NETWORK: THE BIGGEST EVENT IN THE UNIVERSEPROMAX GLOBAL EXCELLENCE 2018 - SILVER "BEST PROGRAM CAMPAIGN (CHILDREN)" PROMAX GLOBAL EXCELLENCE 2018 - FINALIST "ON-AIR STUNT PROMOTION" PROMAX AFRICA 2017 WINNER - SILVER "BEST ENTERTAINMENT CAMPAIGN" On April Fools' Day 2017 Cartoon Network was full of surprises: we have played with continuity for the whole day and we have invited our audience to attend "The Biggest Event in the Universe". After weeks of teasing with promos and special idents this incredible event has finally happened...
Work history
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Marketing Creative ProducerNetflix
Paris, FranceFull Time
Creative ManagerTurner
Paris, FranceFull Time
- Overseeing the Turner brands creative use on all media, contributing to Turner Africa’s 57 consecutive months as the no.1 kids’ pay-tv multiplex
- Creating, writing and developing on-air and digital original content, branded content and cross-platform campaigns
- Leading the in-house creative team, scouting, briefing and directing all
freelancers and agencies, resulting in 4 international Promax awards won in the last year
- Using data provided by the research team to design tailor-made
content and campaigns for our target audience
- Launched 2 new channels on-air, the first African kids’ pop-up channel, a superhero-themed pop-up channel and 4 channels on OTT platforms (including millennials’ favourite Adult Swim)
- Selected to be part of HATCH, Turner’s innovation programme, joining a team of entrepreneurial employees from all EMEA
+ Show more
Skills
- Copywriting
- Storytelling
- Art Direction
- Creative Direction
- Script Writer
- Digital Advertising
- Content Creatiion
- Team Leadership
- Pitching
- Video Production