About me

Fashion designer and illustrator exploring art, material and design innovation. Primarily influenced by the fusion of traditional and sub-cultural styles and techniques. Thereby creating a wardrobe with modernism, inclusivity and representation.

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Projects

• 5

  CLAN CHRONICLESELFREDA’S CLAN CHRONICLES “Aso Ebi" is a uniform dress that is traditionally worn in West African cultures as an indicator of cooperation and solidarity. The purpose of wearing the dress or fabric can be to serve as self-identification with age mates, relatives, friends and chosen family during social occasions. Clan Chronicles is a series of art campaigns by Elfreda where the spirit behind Aso Ebi is reimagined. They are presented as a kind of fashion film and documentary fusion. It highlights
• 1

  GRADUATE FASHION WEEK UK TOP 25One of the collections to participate in the best of GFW 2018 and the gala awards show.. http://www.graduatefashionweek.com/news/top-25-collections

Projects credited in

• 4

  Weyland McKenzie - Hold On It's Raining (Vertical Film)A dream starring Weyland Mckenzie & SueLily Director + Editor: AyChibs Assistant Director: Nwaka Okparaeke DOP: ShotbyRed SueLily Stylist: Jedidah M. Stylist: Elfreda Dali

Work history

R
R
Communications AssociateResurgence
Sep 2019London, United KingdomFreelance
H
H
Pattern CutterHussein Chalayan
Jan 2019 - Jul 2019London, United KingdomFull Time

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Skills

• Design
• Illustration
• Ideas Development
• Creative Art Direction

Education

Bachelor of Arts (BA) Ravensbourne University London
Sep 2015London, United Kingdom