About me

For a bit over a decade, I've been developing global communication strategies and campaigns for leading sports, automotive and lifestyle brands. My career in advertising started at TBWA\, Grey and VCCP – for clients including adidas, Nike, Heineken and BMW Motorrad. In between, I've hosted digital workshops and interactive art events. The best thing about my job is that I can work with the most talented and inspiring friends, and create relevant experiences or tools. I now freelance for agencies, start-ups and brands including 72andSunny, DDB, Google and adidas. My mantra is: Work smart, be nice, and dare yourself every day.

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• The Mix for The Movement GoFundMe and BLM mixtape dropped. ✊ Can you help? https://gf.me/u/x9ux9w

Projects credited in

• 7

  adidas Creators ClubFor adidas football we created a day in the life of a football loving 17 year old, from stadium to street - Raheem’s Walk. We used the story of Raheem to exclusively reveal adidas’ new products leading up to the World Cup in 2018, including the World Cup ball & national team kits and the return of the infamous adidas PREDATOR. The piece below by Waltz Binaire is a hint at just one of many elements used to immerse over 1000 global retailers in to the world of a 17 year old creator. At Ligano

Work history

Senior CopywriterProdigious
May 2020Amsterdam, NetherlandsFreelance
Creative direction and copywriting for a global fashion brand.
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Senior Copywriteradidas
Feb 2020Amsterdam, NetherlandsFreelance
Senior digital creative at Studio A.

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Skills

• Copywiting
• Copywriting Editorial
• Creative Direction
• Creative Advertising
• Content Creation
• Digital Advertising
• Interior Architecture
• Styling
• Cultural Awareness
• Fashion Copywriting

Education

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Certificate C1.2 in German grammar and writingGoethe Institut
Apr 2014 - Jul 2014Berlin, Germany
TQUK Level 5 Certificate in Teaching English as a Foreign Language (RQF)British Council
Feb 2012 - Dec 2012London, United Kingdom

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Awards

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HonoursVarious institutions
My ideas have been honoured by among others: Lürzer's Archive, FWA, Creativity Online, and Shots. And have been featured in numerous internationally recognised publications. Also, Dutch and German TV stations – like RTL and Pro7, and influencers picked up my work and broadcasted interviews and reports. I've also had the honour of winning the yearly Dutch JCDecaux OOH pitch. At Amsterdam Fashion Institute, I graduated as Student of the Year.