About me

Experienced, creative copywriter (and occasional freelancer) with a background in fashion and marketing.

QuestionsProjectsExperienceTeam

• Any copywriters looking for a new challenge? We’re on the hunt for someone to join our lovely content team at Sweaty Betty.

Projects

• 14

  Round Up: Our Favourite Fans of the Round-Eye SpectacleAn article to align with the launch of a new round-eye frame, written for Cubitts' online journal.
• 1

  A Guide to Dressing for Your DowntimeA loungewear shopping guide, written for Sunspel's online journal.
• Where to go and what to pack: the summer holiday wardrobeA holiday shopping guide, written for Sunspel's online journal.

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Projects credited in

• 1

  Cubitts × Philip Normal Pride CollaborationWe opened our very first store in Soho back in 2014. Since then, every June, we have enjoyed the Pride month celebrations with our customers and neighbours.⁠ This year, of course, we couldn't. But just because we spent June in isolation doesn't mean we can't celebrate Pride this year, which is why we decided to launch a one-off Pride frame this July.
• 6

  The Spectacle: Issue ThreeThe third issue of our biannual newspaper focuses on waste. The cover was designed by Bill Daggs to depict materials used in our ongoing REDUX initiative.
• 19

  THE SPECTACLECLIENT: CUBITTS PHOTOGRAPHY: GARY DIDSBURY & CHRISTINE SERCHIA WORDS: ELIZABETH MOFFATT EDITORIAL DESIGN / GRAPHIC DESIGN / PHOTOGRAPHY

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Work history

Senior CopywriterVestiaire Collective
Jul 2023London, United KingdomFull Time
Copy LeadSweaty Betty
Mar 2023London, United KingdomFull Time
Promoted to Copy Lead, where additional duties include growing our small team in-house, collaborating with the CBO and VP of Marketing on big brand moments, and taking trade learnings and helping the copy team put them to good use to create content that converts.

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Skills

• Copywriting
• Marketing
• Fashion Journalism
• Social Media
• Event Organisation
• Adobe Indesign
• Blogging
• Ceative Writing
• Press Releases
• Product Copywriting

Education

M
M
BA(Hons) Fashion Communication StylingMiddlesex University
Oct 2009 - Jun 2013London, United Kingdom
This diverse, studio-based degree takes an innovative approach to the production of contemporary fashion media. It allows the exploration of a range of media whilst encouraging students to consider their own personal style and direction. In my final year I focused on fashion journalism and graduated with a high 2:1.

Awards

The IPA Foundation CertificateThe IPA (The Institute of Practitioners in Advertising)
The IPA Foundation Certificate is an award-winning and internationally-recognised programme aimed at all newcomers to the advertising industry. It provides an essential overview of all areas of advertising that, without it, could take several years to acquire. I was awarded a pass with credit when I took this exam in February 2015.