About me
I am a brand manager and photographer based in London. My experience has ranged from working with startups to heritage brands entering the digital sphere for the first time to managing installations at Milan Design Week, I have loved working in fast-paced dynamic environments. I'm always looking forward to the next challenge, understanding the client's needs, and helping connect the dots.
Projects
- Naturally NonchalantFor my final project at university, I designed a physical retail concept store for THINX products in parallel with a conceptual promo video. Located in the iconic Selfridges department store, this pop-up called Naturally Nonchalant, will make a statement about challenging social stigma and represent a safe space for innovation, awareness, and sustainability.
- UNKNOWN for London Design FestivalThis was an industry lead collaboration project, supported by Campaign Design Studios, Corian Design and mental health charity, Student Minds. Our brief was to re-design the future of retail. My team won the pitch with our design of an interactive installation which took visitors on an unexpected journey by flipping the psychology of retail on its head, expecting active participation in order to find and experience the product. The structure will consist of archways with walls made of biodegrad
Projects credited in
- Gaggenau “A Statement of Form” at Villa Necchi, MilanoGaggenau, the German luxury appliance manufacturer, wanted to concentrate its marketing energies on Architects and Designers. To make a powerful statement in 2022, it was decided to step away from Europe’s biggest kitchen trade show ‘EuroCucina’ at the Salone del Mobile, and instead take the brave move to the more arty, playful and hugely competitive FuoriSalone in the centre of Milan. They chose to install an immersive display within the Pavilion of Milan’s grand Villa Necchi Campiglio. Centra2
- Lampoo: Fashion addicts, change your habitsLampoo, a pre-loved luxury fashion reseller, approached us to design an awareness campaign promoting responsible purchasing habits by advocating for second-hand luxury over new. Our aim was to shift people's attitudes and mindsets about owning luxury items and the environmental impact it has. Choosing second-hand luxury not only benefits the environment but also aligns with a healthy conscience, wallet, and lifestyle. Lime saw the new year period as a time to mimic the marketing craze of fitnes1
Work history
concept developer/branding/social media/presenterLondon Design Festival
- Falmouth, United KingdomFreelance
Collaborative team project between 2nd-year interior design and fashion marketing Falmouth University students. My team won the competition to develop, design and brand a pop-up event for London design festival. Sponsored by Campaign Design and Corian Design to create a future of retail experience.
The event took in total 9 months to go from pitch to reality, and the project was presented at the London Design Festival. The project was challenging and introduced me to a new world of conceptual design and really pushed to be flexible, to think outside the box, and to keep myself the team's motivation up throughout.
My role in the project involved being in charge of helping conceptualise the event and design, branding aesthetic, presentation, press pack, social media page and general PR.
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Social Media CoordinatorLucy's Magazine
- Falmouth, United KingdomInternship
3 month remote internship during the 2nd year of University involved finding new ways of reaching new followers on Instagram. I researched and pitched ideas to the magazine for Instagram stories and create new content. One of these pitches, having influencer Instagram story take-overs, was taken on board, and then my job was to be in charge of finding influencers to do ‘take-over’ stories. The most successful moment was having beauty blogger @Nyané send Paris Fashion Week content.
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Skills
- Project Management
- Marketing Strategy
- Social Media Marketing
- Web Production
- Presentations
- Event Organisation
- Graphic Communication
- Fashion Advertising
- Brand Communication
- Public Relations
Education
BA (hon) Fashion Branding and Visual MerchandisingFalmouth University
Falmouth, United Kingdom
On a 3-year course, where I have gained experience working in marketing, branding, PR, styling, article writing, editing, forecasting and concept design.
University has really given me a golden opportunity to experiment. The projects I have connected with involve conceptualising innovative design and developing brand aesthetic, coming up with creative solutions and conceptual design. Would be a path I would love to continue exploring in future carrier.
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IB DiplomaKristiansand Cathedral School
- Kristiansand, Norway
Compleated the International Baccalaureate Program (IBO) in Kristiansand and graduated with A-level equivalents in History, English, Economics, Math, Biology and Norwegian