I am a highly motivated & inquisitive designer and developer, currently focusing on the sportswear accessories market, with previous experience at brands such as Allsaints, SSC, McQ, Burberry, Preen & Xiao Li.
I graduated with a High First in Fashion Design Womenswear (2017) from Nottingham Trent University and I have many relevant & transferable skills covering areas such as design research, 3D silhouette development, efficiently leading a team and multi-tasking various projects.
Projects
- Vivienne Westwood / Save Our Seas Foundation collaborative shoes & bags self negotiated projectTHE COLLECTION FUSES CLASSIC WESTWOOD ELEMENTS & THE DESTRUCTION WE AS HUMANS ARE CAUSING TO THE OCEANS THROUGH PLASTIC POLLUTION. THE PRODUCTS ARE DESIGNED WITH LONGEVITY & PLASTIC FREE & RECYCLED MATERIALS AS A KEY COMPONENT TO PUT A STOP TO THE OCEANS DEVASTATION. 50% OF PROFITS DONATED TO SAVE OUR SEAS FOUNDATION.
- Graduate Collection at Graduate Fashion Week 2017This was the collection I created for my final year collection during my degree in Fashion Design at Nottingham Trend university. I was inspired by 17th & 18th century painted photos of Geishas & prostitutes; to the untrained eye they look extremely similar but the finer details reveal their differences. The realities of their lives are a stark contrast.
- Mini self negotiated Pangaia accessories projectThese products were designed to aid customers to achieve their goals, through interchangeability and ultra-functionality. It is inspired by "the new normal" and our adjusted lifestyles, with an enhanced appreciated for the outdoors and subsequently, using physical activity instead of public transport. I have been conscious to incorporate the distinctive Pangaia style and embracing their environmental values in the material & dye choices.
- Aspinal of London Lady Penelope / Summer 20 capsule collectionThis capsule collection is inspired by a selection of vintage “Lady P” magazine covers. Taking Aspinal’s core identity, colours & trims as well as referencing details from the covers and applying to card holders, evening bags, tote bags, top handle bags & key rings.
- HIGH SUMMER 21 KEY TRENDSThis is an accessories trend research project I did for a brand for High Summer 21, identifying the key trends for their market and how I would propose to best apply this to their product. The key themes I identified were 2021 being a year of celebration, revolution, reintroducing a “joy of dressing” as well as a massive drive for sustainability and nature appreciation.
Work history
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Accessories designer and developerLe Col
London, United KingdomFull Time
Junior Womenswear DesignerAllSaints
London, United KingdomFull Time
Junior Designer, working on the seasonal AllSaints Creative Direction project and the contemporary brand, Shoreditch Ski Club.
Allsaints:
Creating 4 seasons per year alongside the creative director.
Working across mens and womenswear, creating a capsule collection to present to the brand in order to set the tone for the remainder of the collection.
Working on research and concept development for a seasonal research deck including mood, key pieces, print, palette & new activation ideas.
Shoreditch Ski Club / SSC-
A contemporary womenswear brand, focusing on outerwear, leathers & shearling with a sustainable, subversive East London edge. SSC sells via wholesale, currently represented by Tomorrow showroom & presently stocked by Selfridges & Browns.
Working mainly across outerwear, shearling & leather styles throughout the entire process.
Researching to develop core styles & seasonal developments, looking at seasonal trends, fashion shows, colour inspiration & vintage references.
Hand sketching & CADing working with Photoshop, illustrator & Procreate.
Creating entire collections rangeboards.
Working on tech packs & liaising with factories.
Utilising organisational skills with administrative tasks such as Joor documentation.
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Skills
- Design
- Photoshop
- Abobe Illustrator
- Print Design
- Research
- Fitting
- Fabric Sourcing
- Factory Liaison
- Management
- Problem Solving
Education
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BA Fashion DesignNottingham Trent Univeristy
Nottingham, United Kingdom
I graduated from Nottingham Trent university with a High First in 2017 in Womenswear Fashion Design.
My graduate collection was selected to be shown in the Graduate Fashion Week show.
Other successes while at NTU include:
Winner of The Cut competition(2015), resulting in my plus-size SS16 five piece capsule collection going into production and being sold in store & online worldwide.
Winner of the Batsford Fashion Prize (2015)
Awards
The Cut for EvansArcadia
Winner of The Cut competition, resulting in my plus-size SS16 five piece capsule collection going into production and being sold in store & online worldwide.P
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The Batsford Fashion PrizePAVILION BOOKS COMPANY LIMITED