London-based writer, creative and freelance marketing with a passion for contemporary arts, film and electronic music. 3+ years experience in Marketing, from independent companies to cultural institutions. MA in Issues in Modern Culture, UCL and BA (Hons) in English Literature and Language, The University of Leeds.
I oversee all marketing and communications at Bertha DocHouse, an independent documentary cinema based within Curzon Bloomsbury. This includes press, development (sponsorship funding and programme partnerships), film and promotional copy, social media strategy, cinema trailer schedule, and print marketing – including a monthly flyer and the weekly production of quad posters in the cinema. I manage the work of the Social Media and Outreach Coordinator and co-manage the Technical Coordinator.
I co-founded the live storytelling event What You Saying? – an evening of quick anecdotes, stories, spoken word from London’s best tellers. I work collaboratively across the event production; from researching potential talent to sustaining relationships with performers, managing the events budget, planning and publishing digital communications, being the point of contact for our venue, and also compering the event.
I lead on the marketing and audience development strategy for Playback in association with Random Acts, a nationwide exhibition tour and festival showing 300 shorts made with Channel 4 Random Acts. This is a part-time role. I work closely with 20 venues across the country to develop their print and online marketing for the tour. I also build and execute an in-depth marketing plan for the short film festival. This includes securing print and digital advertising, building clear design briefs, coordinating outreach via contacts at fellow institutions, writing audience-specific copy, live social media, commissioning online editorial, budget management and processing invoices. I oversee and support the work of the Digital Communications Assistant who produces new and engaging video content for online distribution, and I work closely with the Press Coordinator from writing and distributing press releases to organising interviews with filmmakers. I coordinated a partnership with music listings and online magazine Resident Advisor that takes the form of a live pitch for a film commission and party at the festival, which enables the project to reach the target youth audience. I analyse digital and audience data to report on the success of the project and I present results and future strategy to funders and project partners. The success of the project’s outreach is exemplified as the exhibition reached its total audience target halfway through its duration.
I lead on the digital communications for Feeding the Fish, an entertainment company for events. I manage all website and social media content, including the company blog. I employ audience insight with scrutiny – monitoring web searches and analytics from Google, Facebook, Twitter and bit.ly on a monthly basis – to build a strong SEO and social media strategy that drives bookings. I am in regular contact with events and festival bookers, pitching new shows and securing bookings. During my time with the company, we secured the headline slot of the circus area at Glastonbury Festival. I assisted with creating our new website. Working with an external web technician and my company director, I planned the one-page site, and archived and uploaded our text, image and video content.
I ran tours at the Barbican Centre for their current exhibition Basquiat: Boom for Real that explore Basquiat’s use of words on his canvas. This role also included producing a live spoken word event that responded to Basquiat’s work, which took place at a private view for Young Barbican members.
I worked closely with programme curators, artists and the development team to devise innovative online and social communications strategy to support the ICA programme and build new audiences. I analysed the success rate of current campaigns via ticket sales and social engagement figures to identify opportunities for growth, and built action points that were responsive to the ICA's audience. I worked on e-newsletter and social platform strategy (Facebook, Twitter, Instagram), including planning budget and setting up targeted, paid social campaigns across all three platforms. I have developed strong contacts across local institutions, studios and collectives for the purpose of cross-promotions and partnerships.
I programmed the headline event of literature festival ‘One Day in the City – a conversation with novelist Tom McCarthy at charity and member’s club The House of St Barnabas. I secured the venue and worked closely with them to effectively promote the live event, which sold out weeks in advance. I coordinated public communications and social media output with our high profile partners and artists in line with the university guidelines.
I effectively set-up and traffic tested online advertising campaigns at the travel comparison website Kayak. I also assisted the monthly billing process, and forecasted budgets.
I assisted with the creation, launch and running of print and digital campaigns. I coordinated promotional content on external sites – such as features on The Huffington Post.
Research in literary and arts history and engagement with contemporary critical conversation. My thesis focussed on the work of Jean-Michel Basquiat and the influences of jazz and hip-hop on his literary style – on the canvas.
My degree encompassed literature in the English language from Chaucer to Zadie Smith; I took a particular interest in contemporary American literature. I developed a disciplined, fluid and creative command of the English language and ability to speak French during my Erasmus year abroad in Montpellier.